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Compass, a specialized service aimed at enabling cybersecurity firms from the European Union and United Kingdom to successfully enter and compete in the US market, is launched by Conveyance Marketing Group, OutBloom PR and Allegro Solutions. Allegro Solutions provides “Subject-Matter-Expert-as-a-Service” content focused on cybersecurity, privacy and compliance. Conveyance Marketing Group leverages creative storytelling, data-driven insights and strategic marketing approaches to help tech innovators stand out. OutBloom works exclusively with early-stage startups, particularly security vendors. The new operation’s key offerings include comprehensive market research, strategic branding and messaging, regulatory compliance expertise, digital marketing campaigns, content creation, data privacy assurance, and networking and partnerships. “By combining our unmatched marketing, content and media-relations services, we are confident that Compass will be a big win for our clients and help scale their businesses in the US markets,” said OutBloom PR founder and CEO Sonia Awan.
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| Stephen Chavez |
ChavezPR CEO Stephen Chavez is appointed by The Latino Equality Alliance, a Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, as chair of its Community Advisory Board. In this leadership role, Chavez will spearhead the organization's strategic initiatives and vision to provide support for LGBTQ+ Latino youth and families across Los Angeles County. The organization was founded by Latinx LGBTQ+ grassroots leaders who recognized the need for culturally sensitive advocacy and public education within their communities. “LEA aims to provide a safe and inclusive space that offers a wide range of resources and programs to LGBTQ youth, promoting their empowerment, education, and overall well-being,” said Latino Equality Alliance executive director Eddie Martinez.
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R Public Relations has been recognized for outstanding work in crisis management at the Netty Awards, an industry award celebrating achievements across the digital landscape in over 100 categories. RPR’s winning entry involved a high-profile home goods brand, two influencers with over 3 million combined followers, and false advertising claims. RPR worked with a top-tier media outlet, which had previously misrepresented the story, to rewrite the narrative, repair the client's reputation, and improve the client’s positive recognition, follower base and quality of future partnerships. The Netty Awards honor leaders and companies based on creativity, technical proficiency, innovation, and overall impact in their field.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
