Compass, a specialized service aimed at enabling cybersecurity firms from the European Union and United Kingdom to successfully enter and compete in the US market, is launched by Conveyance Marketing Group, OutBloom PR and Allegro Solutions. Allegro Solutions provides “Subject-Matter-Expert-as-a-Service” content focused on cybersecurity, privacy and compliance. Conveyance Marketing Group leverages creative storytelling, data-driven insights and strategic marketing approaches to help tech innovators stand out. OutBloom works exclusively with early-stage startups, particularly security vendors. The new operation’s key offerings include comprehensive market research, strategic branding and messaging, regulatory compliance expertise, digital marketing campaigns, content creation, data privacy assurance, and networking and partnerships. “By combining our unmatched marketing, content and media-relations services, we are confident that Compass will be a big win for our clients and help scale their businesses in the US markets,” said OutBloom PR founder and CEO Sonia Awan.
ChavezPR CEO Stephen Chavez is appointed by The Latino Equality Alliance, a Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, as chair of its Community Advisory Board. In this leadership role, Chavez will spearhead the organization's strategic initiatives and vision to provide support for LGBTQ+ Latino youth and families across Los Angeles County. The organization was founded by Latinx LGBTQ+ grassroots leaders who recognized the need for culturally sensitive advocacy and public education within their communities. “LEA aims to provide a safe and inclusive space that offers a wide range of resources and programs to LGBTQ youth, promoting their empowerment, education, and overall well-being,” said Latino Equality Alliance executive director Eddie Martinez.
R Public Relations has been recognized for outstanding work in crisis management at the Netty Awards, an industry award celebrating achievements across the digital landscape in over 100 categories. RPR’s winning entry involved a high-profile home goods brand, two influencers with over 3 million combined followers, and false advertising claims. RPR worked with a top-tier media outlet, which had previously misrepresented the story, to rewrite the narrative, repair the client's reputation, and improve the client’s positive recognition, follower base and quality of future partnerships. The Netty Awards honor leaders and companies based on creativity, technical proficiency, innovation, and overall impact in their field.