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| Mona Dessouki |
Principal Asset Management hires Mona Dessouki as CMO. Dessouki comes to the company from J.P. Morgan Asset Management, where she most recently served as head of acquisition marketing and digital experience. She previously held senior marketing and strategy positions at Barnes & Noble, ToysRUs and AOL. In her new position, Dessouki will be responsible for driving global marketing efforts across key market segments, heading up an asset management marketing team across the US, Europe and Asia. “Mona brings a wealth of knowledge, experience, and perspectives to Principal, all of which will help elevate our marketing strategy to reach and engage current and prospective clients with Principal,” said Principal Asset Management senior executive managing director and global head of product and marketing Ellen Shumway.
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| Robin Calleja, Kelcey McClung |
Seven Letter adds Robin Calleja and Kelcey McClung to its team of communicators as managers. Both will be based in the agency’s Washington, DC office. Calleja was a digital communications specialist for Filipino Americans for Biden-Harris during the 2020 election cycle. She was most recently a market research analyst and graduate teaching assistant at Georgetown University. McClung most recently worked at the United States Leadership Coalition, a nonprofit advocating for a strong international affairs budget, where she planned and executed events with members of congress, cabinet officials, high-level agency staff, and other stakeholders in the DC foreign policy community. “Robin and Kelcey are excellent storytellers,” said Seven Letter founding partner David Di Martino. “Their expertise with digital platforms and earned media will benefit all of Seven Letter’s clients.”
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| Brenda Forman |
Merlot Marketing promotes Brenda Forman to president. Forman has been with the agency since 2003, most recently serving as VP, managing director. Agency CEO and founder Debi Hammond will continue her leadership role with a shift to focus on broadening the agency's presence within the industry. As president, Forman will lead strategic management of the firm, oversee all aspects of its operations, and manage growth and profitability by nurturing and developing its team. "Brenda has been an integral part of Merlot Marketing's stellar reputation and growth over the past 20 years," said Debi Hammond, CEO and founder of Merlot. "She has exemplified exceptional leadership and a profound commitment to our company's growth."




Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO.
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media.
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO.
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.



