PR Newswire forms a strategic partnership with AKA Partners that will provide AKA clients with exclusive value-added access to PR Newswire’s full suite of public relations and content distribution networks. The partnership will also give PR Newswire clients exclusive access to AKA’s Chicago-headquartered team of creative strategists, content producers, visual content editors, designers and media experts. “With their 25-year track record delivering breakthrough earned, paid and owned content for the world’s leading brands, we believe AKA enhances our services and offers further value for more brands to share their stories across all media,” said Nicole Guillot, President of PR Newswire.
Reputation Doctor launches Executive Reputation Advisory, a new worldwide service offering targeting C-suite executives and independent directors of corporate boards. It provides individual consulting and counseling sessions specifically for those executives. According to Reputation Doctor president and CEO Mike Paul, “in the past, these professional services were only offered in yearly campaigns and usually focused on the entire business enterprise.” The new service is a response to the pressure and increasing fiduciary responsibility on C-suite executives and independent directors on corporate boards.
APO Group, a Pan-African communications consultancy and press release distribution service, introduces its Communications Curriculum, a program designed to help comms professionals across Africa develop their skills in all aspects of public relations, media relations and content strategy. The pro-bono initiative has been running since May as part of APO Group’s long-standing partnerships with Rugby Africa, the governing body of African rugby, and the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM), the institution that coordinates the Roman Catholic Church’s pastoral work in Africa. The curriculum will run for a period of 18 months and involves more than 130 trainees from 30 countries, who will receive more than 60 hours of online training. It also features appearances from guest speakers from such organizations as CNN, the BBC, Al Jazeera and Euronews.