Ford Motor Company recruits Toyota North America group VP, marketing Lisa Materazzo as global CMO. Materazzo succeeds Suzy Deering, who exited the company late last year.
During two decade-long stints at Toyota, Materazzo's responsibilities included leading marketing for the company’s Lexus unit, as well as overseeing market planning, advertising, digital platforms, experiential marketing, motorsports and the Toyota Dealer Association.
She has also overseen over automotive marketing for AOL, and was named “Automotive Marketer of the Year” by Media Post this year.
In her new post, she heads up product planning and marketing across Ford’s customer-centered business groups: Model E, which focuses on electric vehicles; Blue, which produces vehicles with combustion engines; and Pro, its commercial-vehicle unit.
She also is responsible for marketing for Ford Performance, the company’s high-performance motorsports and racing division, and its Lincoln luxury-vehicle unit.
Materazzo arrives at Ford as it faces a struggle to claim a larger share of the electric vehicle market and the possibility of a strike by the United Auto Workers.