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The MRKT, the multicultural marketing and PR unit of entertainment-focused firm Terry Hines & Associates, is branching off as a standalone agency. The new agency will be co-owned by THA chief executive officer Grant Nemirow; The MKRT executive VPs Vanessa Fraguio and Bree Bosselmann and THA president, targeted marketing Marcos Barron. Clients continuing with them will include Walt Disney Studios and Disneyland Resort, Warner Bros., Paramount, ESPN, Sony, NBCU, and such treaming platforms as Amazon, Hulu, Max, Peacock, and Disney +. The MRKT Co. is actively pursuing the Minority Business Enterprise (MBE) and Women’s Business Enterprise (WBE) certifications. “Being a minority-owned business amplifies our commitment,” said Barron. "It’s not just about leadership representation but about actively reshaping industry standards through our collective, diverse insights.”
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PR Newswire introduces SocialBoost, a tool that facilitates the social sharing of press releases. This offering is powered by SoSha, a platform that provides combines embeddable sharing buttons, advanced analytics and Generative AI content creation to help marketers run organic social media amplification campaigns as a reliable and effective alternative to digital advertising solutions. "The addition of SocialBoost will enable our clients to readily amplify their story by empowering their audience to easily share their message through social media,” said Cision COO and president of PR Newswire Nicole Guillot. “This solution ensures our customers' stories are present everywhere to their stakeholders and influencers via all available channels to maximize their media opportunities."
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Pink Shark PR, a women-owned international public relations agency, launches its Startup Press Accelerator program, which is focused on securing press opportunities for early-stage companies and founders to raise their profile, increase their brand awareness, and help them catch both investor and customer attention. Those taking part in the program receive guidance in message crafting, assistance in press release production, and an introduction to a wide range of industry specific journalists. Current participants have received interviews with Fast Company, INC, CNBC, CBS, Business Insider, TechCrunch, Yahoo!, and more. “We were able to design a program that was truly built for early-stage companies and what they need to secure press coverage that's impactful for their growth and funding goals," said Pink Shark PR president and co-founder Jenny Beres.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
