The MRKT, the multicultural marketing and PR unit of entertainment-focused firm Terry Hines & Associates, is branching off as a standalone agency. The new agency will be co-owned by THA chief executive officer Grant Nemirow; The MKRT executive VPs Vanessa Fraguio and Bree Bosselmann and THA president, targeted marketing Marcos Barron. Clients continuing with them will include Walt Disney Studios and Disneyland Resort, Warner Bros., Paramount, ESPN, Sony, NBCU, and such treaming platforms as Amazon, Hulu, Max, Peacock, and Disney +. The MRKT Co. is actively pursuing the Minority Business Enterprise (MBE) and Women’s Business Enterprise (WBE) certifications. “Being a minority-owned business amplifies our commitment,” said Barron. "It’s not just about leadership representation but about actively reshaping industry standards through our collective, diverse insights.”


PR Newswire introduces SocialBoost, a tool that facilitates the social sharing of press releases. This offering is powered by SoSha, a platform that provides combines embeddable sharing buttons, advanced analytics and Generative AI content creation to help marketers run organic social media amplification campaigns as a reliable and effective alternative to digital advertising solutions. "The addition of SocialBoost will enable our clients to readily amplify their story by empowering their audience to easily share their message through social media,” said Cision COO and president of PR Newswire Nicole Guillot. “This solution ensures our customers' stories are present everywhere to their stakeholders and influencers via all available channels to maximize their media opportunities."

Pink Shark

Pink Shark PR, a women-owned international public relations agency, launches its Startup Press Accelerator program, which is focused on securing press opportunities for early-stage companies and founders to raise their profile, increase their brand awareness, and help them catch both investor and customer attention. Those taking part in the program receive guidance in message crafting, assistance in press release production, and an introduction to a wide range of industry specific journalists. Current participants have received interviews with Fast Company, INC, CNBC, CBS, Business Insider, TechCrunch, Yahoo!, and more. “We were able to design a program that was truly built for early-stage companies and what they need to secure press coverage that's impactful for their growth and funding goals," said Pink Shark PR president and co-founder Jenny Beres.