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The MRKT, the multicultural marketing and PR unit of entertainment-focused firm Terry Hines & Associates, is branching off as a standalone agency. The new agency will be co-owned by THA chief executive officer Grant Nemirow; The MKRT executive VPs Vanessa Fraguio and Bree Bosselmann and THA president, targeted marketing Marcos Barron. Clients continuing with them will include Walt Disney Studios and Disneyland Resort, Warner Bros., Paramount, ESPN, Sony, NBCU, and such treaming platforms as Amazon, Hulu, Max, Peacock, and Disney +. The MRKT Co. is actively pursuing the Minority Business Enterprise (MBE) and Women’s Business Enterprise (WBE) certifications. “Being a minority-owned business amplifies our commitment,” said Barron. "It’s not just about leadership representation but about actively reshaping industry standards through our collective, diverse insights.”
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PR Newswire introduces SocialBoost, a tool that facilitates the social sharing of press releases. This offering is powered by SoSha, a platform that provides combines embeddable sharing buttons, advanced analytics and Generative AI content creation to help marketers run organic social media amplification campaigns as a reliable and effective alternative to digital advertising solutions. "The addition of SocialBoost will enable our clients to readily amplify their story by empowering their audience to easily share their message through social media,” said Cision COO and president of PR Newswire Nicole Guillot. “This solution ensures our customers' stories are present everywhere to their stakeholders and influencers via all available channels to maximize their media opportunities."
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Pink Shark PR, a women-owned international public relations agency, launches its Startup Press Accelerator program, which is focused on securing press opportunities for early-stage companies and founders to raise their profile, increase their brand awareness, and help them catch both investor and customer attention. Those taking part in the program receive guidance in message crafting, assistance in press release production, and an introduction to a wide range of industry specific journalists. Current participants have received interviews with Fast Company, INC, CNBC, CBS, Business Insider, TechCrunch, Yahoo!, and more. “We were able to design a program that was truly built for early-stage companies and what they need to secure press coverage that's impactful for their growth and funding goals," said Pink Shark PR president and co-founder Jenny Beres.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
