 |
The MRKT, the multicultural marketing and PR unit of entertainment-focused firm Terry Hines & Associates, is branching off as a standalone agency. The new agency will be co-owned by THA chief executive officer Grant Nemirow; The MKRT executive VPs Vanessa Fraguio and Bree Bosselmann and THA president, targeted marketing Marcos Barron. Clients continuing with them will include Walt Disney Studios and Disneyland Resort, Warner Bros., Paramount, ESPN, Sony, NBCU, and such treaming platforms as Amazon, Hulu, Max, Peacock, and Disney +. The MRKT Co. is actively pursuing the Minority Business Enterprise (MBE) and Women’s Business Enterprise (WBE) certifications. “Being a minority-owned business amplifies our commitment,” said Barron. "It’s not just about leadership representation but about actively reshaping industry standards through our collective, diverse insights.”
 |
PR Newswire introduces SocialBoost, a tool that facilitates the social sharing of press releases. This offering is powered by SoSha, a platform that provides combines embeddable sharing buttons, advanced analytics and Generative AI content creation to help marketers run organic social media amplification campaigns as a reliable and effective alternative to digital advertising solutions. "The addition of SocialBoost will enable our clients to readily amplify their story by empowering their audience to easily share their message through social media,” said Cision COO and president of PR Newswire Nicole Guillot. “This solution ensures our customers' stories are present everywhere to their stakeholders and influencers via all available channels to maximize their media opportunities."
 |
Pink Shark PR, a women-owned international public relations agency, launches its Startup Press Accelerator program, which is focused on securing press opportunities for early-stage companies and founders to raise their profile, increase their brand awareness, and help them catch both investor and customer attention. Those taking part in the program receive guidance in message crafting, assistance in press release production, and an introduction to a wide range of industry specific journalists. Current participants have received interviews with Fast Company, INC, CNBC, CBS, Business Insider, TechCrunch, Yahoo!, and more. “We were able to design a program that was truly built for early-stage companies and what they need to secure press coverage that's impactful for their growth and funding goals," said Pink Shark PR president and co-founder Jenny Beres.
G&S Business Communications expands into the landscaping & outdoor living market... Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky... Tier One Partners, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University.
Marketing Maven partners with HAI, Innovate Marketing Group and MLT Creative to launch “The Anniversary Collective"... MXP Ventures is backing two new agencies: Tailored and Voxeon Communications... The 8th edition of the Lisbon International Ad Festival hands out awards at Sept. 19 presentation.
The Next Practices Group makes a strategic investment in 104 West Partners... New York Women in Communications honors six “Champions of Change” at the 53rd Annual Matrix Awards, being held tonight (Sept 20) at 5:30 p.m. at New York’s Ziegfeld Ballroom... Grossman Marketing Group, a Woburn, MA agency acquires Sarasota, FL-based Links Marketing Group. 
Karbo Communications launches an AI practice, which will provide clients with customizable communications and digital marketing solutions... Ruder Finn unveils rf.engage to handle strategic internal communications and engagement... Ballantines PR refreshes brand. 
MMGY Global acquires Germany-based PR and marketing firm Lieb Management... Fish Consulting is acquired by Big Rock Brands, a private-equity owned holding company specializing in serving the marketing needs of the franchising sector... The Plank Center for Leadership in Public Relations names Madeline Chadwick and Dr. Marlene Neill to its board.
Have a comment? Send it to 
No comments have been submitted for this story yet.