PitchBook, a data provider for the private and public equity markets, hires Paul Stoddart as CMO. Stoddart was most recently CMO of Salesforce's Customer and Partner Success and Services portfolio. He previously served as CMO at software development company Epicor. At PitchBook, Stoddart will focus on improving lead generation, driving conversion efficiency, strengthening the partnership with Sales and Customer Success, elevating the company’s product go-to-market processes and continuing to enhance its customer relationships through events and partnerships. "Paul's background and experience in supporting sales and customer success, increasing conversion rates and scaling brand awareness initiatives will allow us to accelerate efforts to deliver more value to our audiences, while also supporting the growth of our employees,” said PitchBook founder and CEO John Gabbert.
SonicWall, a cybersecurity business, hires Cisco Systems senior director of integrated marketing Christine Bartlett as senior VP and CMO. Before joining Cisco, Bartlett worked as a consultant driving marketing and communications campaigns for HP, Chevron and PG&E. In her new post, she will oversee global brand, messaging and corporate communications; demand generation and field marketing strategies for SonicWall’s customer and partner marketing teams. Bartlett will also play a critical role in the company’s commitment to its channel partners. “The addition of Christine is another indication of how much we want to enable our partners around the globe,” said SonicWall CEO and president Bob VanKirk.
Sonatype, a software supply chain management company, names Megan Lueders as CMO. Lueders was most recently CMO at Silicon Labs, where she helped establish the company as a leader in IoT. She has also held senior leadership and advisory positions for B2B firms including Zenoss, LifeSize and Verizon. At Sonatype, Lueders will head up global marketing, working to enhance market leadership, bolster brand recognition and foster customer engagement. “Her extensive industry experience, impressive track record, and transformative approach to high-growth strategies makes Megan the perfect leader to steer our marketing initiatives as we embark on the next phase of our business,” said Sonatype president Alex Berry.