Rogers and Cowan PMK has signed on to bolster the profile of the Royal Film Commission-Jordan, which is celebrating its 20th anniversary.

The IPG DXTRA Entertainment unit began work on Sept. 18. Its tasks include writing and pitching press releases, sourcing thought leadership activities and speaking opportunities, arranging events and leveraging industry relationships and connectivity, according to the firm’s agreement with RFC.

King Abdullah led a royal delegation that attended a ceremony in September to mark the RFC’s anniversary and the opening of the Olivewood Film Studios complex.

Crown Prince Al Hussein bin Abdullah II, chair of RFC, talked about its role in transforming Jordan into a regional film hub.

The RFC has produced 31 Jordanian films and six others with international partners during its 20-year run. It also facilitated the production of 112 foreign films and 29 international series in Jordan.

RFC plays an important role in the King’s Economic Modernization Vision program.

R&CPMK’s pact with the RFC runs through Dec. 18 and is worth $35K. Dennis Dembia, R&CPMK’s co-president-entertainment, heads the RFC team.

Interpublic owns DXTRA Entertainment.