 |
WPP launches a strategic, global partnership with Shopify that brings the companies together to jointly develop products. It will also pair WPP’s network of commerce experts with Shopify’s platform to help brands scale faster and reach more customers. The collaboration will cover targeted solutions across such sectors as consumer packaged goods, health and wellness, and fashion. The companies will also roll out global customized training and certification pathways for WPP employees, creating 300 certified Shopify specialists across WPP’s global network within the first year of the partnership. “The commerce sector has seen an incredible explosion in growth over the last few years, which is why Shopify is a natural fit for our clients given their enterprise credibility and speed at which they innovate,” said WPP chief executive officer Mark Read.
 |
| Alan Twigg, Camila Gamero |
Quinn, which represents clients in travel, hospitality, food & drink and real estate, opens an office in London. The new business, which joins the agency’s existing offices in New York, Miami and Los Angeles, will help service its European, US and global clients from the UK. Quinn London is led by UK industry veteran and consultant director Alan Twigg, who will work alongside Quinn VP Camila Gamero, who is relocating to London from Miami. London-based property veteran Fiona Vogel, plus a travel specialist and a social-media expert, are also coming on board. Quinn is launching in the UK with a roster of clients that includes Fraser Yachts; W South Beach, Miami Beach; St. Peter’s Bay, Barbados; The Pendry Residences Barbados; and Emerald Chateau, Barbados. “London has always been in our growth plans,” said Quinn founder and president Florence Quinn. “This felt like the right time. London is a leading hub for the expanding luxury and ultra-luxury markets which have become increasingly borderless and global.”
 |
Gusto, a Matter company that provides video, animation and podcast production services, releases a guide to maximizing event ROI with video, showing brands successful video assets to use before, during and after events to help engage key audiences and create lasting brand affinity. The guide outlines video assets that can be employed to create stronger audience engagement with your audience—from pre-event (teaser videos, save-the-date videos) to during the event (live stream or pre-recorded segments, on-site testimonials) and post-event (recap videos, sizzle reels). “Companies invest a tremendous amount of time and money into events each year, often overlooking one of the most valuable tools available to them: video,” said Matter president Mandy Mladenoff. “The preparation and collaboration required just to have a presence at an industry event is immense, so trying to execute a strategic video strategy on your own can feel impossible.”
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
