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| Robert Lardon |
The Next Practices Group names Robert Lardon as chief strategy officer, a new role. He has served as senior partner and chief strategy officer at Porter Novelli; managing director of PricewaterhouseCoopers’ Shareholder Value Strategies Practice; and founder and CEO of Outdoorfever.com, a new media company serving the outdoor recreational market which introduced one of the first mobile applications of GPS-based, hyperlocal, crowdsourced content. “Bob’s responsibilities will reflect our growth path, which will include strategy, architecture of firms and offerings and how we provide services to founders that free up their time to spend with our clients,” said NPG founder and chair Bob Pearson.
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| Ellie O'Shei |
Narrative Strategies hires Ellie O’Shei as head of design. O’Shei most recently served as director of creative strategy at Targeted Victory. Before that, she was deputy creative director for the Republican National Committee. “Throughout her career, Ellie has been a rising star and a leader within the public affairs industry—working directly with clients; managing teams of graphic designers; and launching innovative, large-scale creative campaigns across a multitude of platforms,” said Narrative Strategies Founding Partner Ken Spain. Narrative also announced the addition of Peyton Schaeffer, who joins the firm as a graphic designer.
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| Randy Guard |
Appian, a cloud computing and enterprise software company, brings on Randy Guard as CMO. Guard comes to the company from digital payments startup Spreedly, where he served as CMO and chief product officer. He was previously with software development company SAS for 20 years, ultimately serving as chief marketing officer for five years. At Appian, Guard will oversee the company’s global marketing efforts, focusing on delivering Appian’s end-to-end process automation vision and the Appian Platform to organizations worldwide. “Randy’s background and his exceptional leadership qualities make him the ideal person to guide our global marketing efforts,” said Appian founder and CEO Matt Calkins.
Seven Letter, which is part of Public Policy Holding Company, brings on former UC Berkeley School of Law media relations director Kelly Devers-Franklin as a partner... Right Line Communications hires John Gentzel as a partner, part of the firm’s strategic shift into the PA space... Ryan, a global tax services and software provider, hires Derek Thomas as CMO.
Global Gateway Advisors names Théa Sphere Iacovelli as managing director, strategic growth. Iacovelli joins the firm from Ketchum... MorganMyers, the agriculture and food marketing and PR unit of G&S Integrated Marketing Communications Group, is bringing on Robin Brannin as managing director, effective Jan. 1... Bospar hires Sarah Dray as content director for healthcare.
FINN Partners promotes Catherine Colford to senior partner of its travel-focused Maverick Creative unit and Caroline Keane to VP in its Hawkins International division... Meyocks ups head of data science and research Beth Ann Boyd to VP of digital delivery; head of PR Beth Davis to VP, PR, social media and content; and account service lead Katie Schetzsle to VP of account service and brand strategy... 7 Brew, a drive-through coffee with 300 stands across the country, hires KFC CMO Nick Chavez to serve as its CMO.
Jaclyn Rothenberg, who was director of public affairs at the Federal Emergency Management Agency, has joined Avoq as senior VP in its New York office.
FTI Consulting has hired Meta's Erin McPike as managing director in its strategic communications unit and head of its Americas telecom, media & technology group.
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