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| Robert Lardon |
The Next Practices Group names Robert Lardon as chief strategy officer, a new role. He has served as senior partner and chief strategy officer at Porter Novelli; managing director of PricewaterhouseCoopers’ Shareholder Value Strategies Practice; and founder and CEO of Outdoorfever.com, a new media company serving the outdoor recreational market which introduced one of the first mobile applications of GPS-based, hyperlocal, crowdsourced content. “Bob’s responsibilities will reflect our growth path, which will include strategy, architecture of firms and offerings and how we provide services to founders that free up their time to spend with our clients,” said NPG founder and chair Bob Pearson.
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| Ellie O'Shei |
Narrative Strategies hires Ellie O’Shei as head of design. O’Shei most recently served as director of creative strategy at Targeted Victory. Before that, she was deputy creative director for the Republican National Committee. “Throughout her career, Ellie has been a rising star and a leader within the public affairs industry—working directly with clients; managing teams of graphic designers; and launching innovative, large-scale creative campaigns across a multitude of platforms,” said Narrative Strategies Founding Partner Ken Spain. Narrative also announced the addition of Peyton Schaeffer, who joins the firm as a graphic designer.
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| Randy Guard |
Appian, a cloud computing and enterprise software company, brings on Randy Guard as CMO. Guard comes to the company from digital payments startup Spreedly, where he served as CMO and chief product officer. He was previously with software development company SAS for 20 years, ultimately serving as chief marketing officer for five years. At Appian, Guard will oversee the company’s global marketing efforts, focusing on delivering Appian’s end-to-end process automation vision and the Appian Platform to organizations worldwide. “Randy’s background and his exceptional leadership qualities make him the ideal person to guide our global marketing efforts,” said Appian founder and CEO Matt Calkins.
Finn Partners has named Fahlgren Mortine veteran Marty McDonald as managing partner and head of its new Columbus office.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
