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| Robert Lardon |
The Next Practices Group names Robert Lardon as chief strategy officer, a new role. He has served as senior partner and chief strategy officer at Porter Novelli; managing director of PricewaterhouseCoopers’ Shareholder Value Strategies Practice; and founder and CEO of Outdoorfever.com, a new media company serving the outdoor recreational market which introduced one of the first mobile applications of GPS-based, hyperlocal, crowdsourced content. “Bob’s responsibilities will reflect our growth path, which will include strategy, architecture of firms and offerings and how we provide services to founders that free up their time to spend with our clients,” said NPG founder and chair Bob Pearson.
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| Ellie O'Shei |
Narrative Strategies hires Ellie O’Shei as head of design. O’Shei most recently served as director of creative strategy at Targeted Victory. Before that, she was deputy creative director for the Republican National Committee. “Throughout her career, Ellie has been a rising star and a leader within the public affairs industry—working directly with clients; managing teams of graphic designers; and launching innovative, large-scale creative campaigns across a multitude of platforms,” said Narrative Strategies Founding Partner Ken Spain. Narrative also announced the addition of Peyton Schaeffer, who joins the firm as a graphic designer.
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| Randy Guard |
Appian, a cloud computing and enterprise software company, brings on Randy Guard as CMO. Guard comes to the company from digital payments startup Spreedly, where he served as CMO and chief product officer. He was previously with software development company SAS for 20 years, ultimately serving as chief marketing officer for five years. At Appian, Guard will oversee the company’s global marketing efforts, focusing on delivering Appian’s end-to-end process automation vision and the Appian Platform to organizations worldwide. “Randy’s background and his exceptional leadership qualities make him the ideal person to guide our global marketing efforts,” said Appian founder and CEO Matt Calkins.
Dave Aglar, who was most recently integrated media lead for North America at Weber Shandwick, is moving to MikeWorldWide, where he will be chief integrated media & innovation officer.
Clario Group brings on Allison Worldwide co-founders Scott Allison and Andy Hardie-Brown as non-executive chairs... Montieth & Company promotes Perry Goldman to global managing director... Seed Health, a microbiome science company, names Anisha Raghavan as its first chief marketing officer.
CG Life, a specialized pharma agency, appoints Collette “Coco” Douaihy as chief creative officer. Most recently, Douaihy was global CCO, health at Dentsu International... Rational 360 brings on Alex Rosenwald as VP of conservative media relations and earned media... H2O America, which provides water service to over 1.6M people, appoints Michael Ambrozewicz as VP communications.
Tim Castree, who was most recently VP EU Prime & marketing at Amazon, comes on board at DoorDash as CMO.
Unlock Health names Greg Walsh CEO. He joins the agency from Havas Media Network... The US Consumer Product Safety Commission appoints Steve Roney as director of the office of communications... Madison Capital Group, a Charlotte real estate investment and operating company, brings on Lacy Bradford as CMO.
