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| Robert Lardon |
The Next Practices Group names Robert Lardon as chief strategy officer, a new role. He has served as senior partner and chief strategy officer at Porter Novelli; managing director of PricewaterhouseCoopers’ Shareholder Value Strategies Practice; and founder and CEO of Outdoorfever.com, a new media company serving the outdoor recreational market which introduced one of the first mobile applications of GPS-based, hyperlocal, crowdsourced content. “Bob’s responsibilities will reflect our growth path, which will include strategy, architecture of firms and offerings and how we provide services to founders that free up their time to spend with our clients,” said NPG founder and chair Bob Pearson.
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| Ellie O'Shei |
Narrative Strategies hires Ellie O’Shei as head of design. O’Shei most recently served as director of creative strategy at Targeted Victory. Before that, she was deputy creative director for the Republican National Committee. “Throughout her career, Ellie has been a rising star and a leader within the public affairs industry—working directly with clients; managing teams of graphic designers; and launching innovative, large-scale creative campaigns across a multitude of platforms,” said Narrative Strategies Founding Partner Ken Spain. Narrative also announced the addition of Peyton Schaeffer, who joins the firm as a graphic designer.
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| Randy Guard |
Appian, a cloud computing and enterprise software company, brings on Randy Guard as CMO. Guard comes to the company from digital payments startup Spreedly, where he served as CMO and chief product officer. He was previously with software development company SAS for 20 years, ultimately serving as chief marketing officer for five years. At Appian, Guard will oversee the company’s global marketing efforts, focusing on delivering Appian’s end-to-end process automation vision and the Appian Platform to organizations worldwide. “Randy’s background and his exceptional leadership qualities make him the ideal person to guide our global marketing efforts,” said Appian founder and CEO Matt Calkins.
Dezenhall Resources brings Sam Jeffries back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
The J.M. Smucker Co. names Katie Williams CMO, effective March 9... Jones Lang LaSalle, a professional services firm that specializes in real estate and investment management, appoints Mencía Barreiros as head of communications... Hub International Limited, a global insurance brokerage and financial services firm, appoints Sue Lee as SVP of investor relations, a newly created role.
Stagwell appoints Ben Berentson as CEO, owned media. Berentson was most recently managing director at Stagwell’s Code and Theory... FUSE Create, a Toronto-based advertising agency, brings on Jenn Duggan as SVP, managing director, PR. Duggan joins the agency from Citizen Relations, where she most recently served as president... The Virginia Department of Transportation’s Richmond District names Nicole Bell communications manager. Bell previously served as VP of public relations for Smile Train.
Sanctuary Wealth, a platform that provides comprehensive money management solutions, names Marissa Fox-Foley as CMO... GMMB promotes Jodi Quintero and Erica Monteith to partner... Furia Rubel Communications adds presentation strategist Valerie Madamba and law firm leader Meghan Warren to its international faculty.
Paramount Skydance has named Ted Lehman, senior VP and head of US public policy and government affairs.
