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| Deirdre Findlay |
Sonos, which produces wireless home sound systems, hires Deirdre Findlay, who was most recently global chief marketing officer at McAfee, as chief commercial officer. Findlay has been on the Sonos board of directors since 2020. In her new post, she will oversee all go-to-market and customer experience functions. Before joining McAfee, Findlay was global CMO and head of consumer revenue at Condé Nast. She has also held executive posts at Stitch Fix, Google, eBay and Digitas. “The consistent thread throughout Deirdre’s career has been driving growth for consumer companies by aligning product stories with cultural trends,” according to a statement from the company.
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| Maisie Willoughby |
Timberland brings on Maisie Willoughby as CMO, effective Oct. 16. Willoughby was most recently chief brand marketing officer at Alexander Wang. She has also served as head of production at Cult LDN and a producer at Wieden + Kennedy. At Timberland, Willoughby will be tasked with driving the company’s global brand strategy and positioning it for sustainable, long-term growth. “Willoughby will play a critical role in helping to shape the next chapter of Timberland,” said Timberland global brand president Susie Mulder.
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| Jill Adams |
El Pollo Loco, which operates 492 company-owned and franchised restaurants in seven states, names Jill Adams as CMO. Adams was most recently VP of marketing at Mister Car Wash, which has over 450 locations. She has also served as senior VP of marketing at QDOBA® Mexican Eats, and held a range of executive marketing posts at Jack in the Box. In her new role, Adams will oversee all marketing and brand strategy functions, including menu and new product development, advertising and public relations, digital and social media and consumer engagement. “She’s a strong and engaging leader with a proven track record leading brand strategy and marketing communications to drive growth and profitability,” said El Pollo Loco CEO Larry Roberts.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
Dezenhall Resources brings Sam Jeffries back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
The J.M. Smucker Co. names Katie Williams CMO, effective March 9... Jones Lang LaSalle, a professional services firm that specializes in real estate and investment management, appoints Mencía Barreiros as head of communications... Hub International Limited, a global insurance brokerage and financial services firm, appoints Sue Lee as SVP of investor relations, a newly created role.
Stagwell appoints Ben Berentson as CEO, owned media. Berentson was most recently managing director at Stagwell’s Code and Theory... FUSE Create, a Toronto-based advertising agency, brings on Jenn Duggan as SVP, managing director, PR. Duggan joins the agency from Citizen Relations, where she most recently served as president... The Virginia Department of Transportation’s Richmond District names Nicole Bell communications manager. Bell previously served as VP of public relations for Smile Train.
Sanctuary Wealth, a platform that provides comprehensive money management solutions, names Marissa Fox-Foley as CMO... GMMB promotes Jodi Quintero and Erica Monteith to partner... Furia Rubel Communications adds presentation strategist Valerie Madamba and law firm leader Meghan Warren to its international faculty.
