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| Deirdre Findlay |
Sonos, which produces wireless home sound systems, hires Deirdre Findlay, who was most recently global chief marketing officer at McAfee, as chief commercial officer. Findlay has been on the Sonos board of directors since 2020. In her new post, she will oversee all go-to-market and customer experience functions. Before joining McAfee, Findlay was global CMO and head of consumer revenue at Condé Nast. She has also held executive posts at Stitch Fix, Google, eBay and Digitas. “The consistent thread throughout Deirdre’s career has been driving growth for consumer companies by aligning product stories with cultural trends,” according to a statement from the company.
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| Maisie Willoughby |
Timberland brings on Maisie Willoughby as CMO, effective Oct. 16. Willoughby was most recently chief brand marketing officer at Alexander Wang. She has also served as head of production at Cult LDN and a producer at Wieden + Kennedy. At Timberland, Willoughby will be tasked with driving the company’s global brand strategy and positioning it for sustainable, long-term growth. “Willoughby will play a critical role in helping to shape the next chapter of Timberland,” said Timberland global brand president Susie Mulder.
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| Jill Adams |
El Pollo Loco, which operates 492 company-owned and franchised restaurants in seven states, names Jill Adams as CMO. Adams was most recently VP of marketing at Mister Car Wash, which has over 450 locations. She has also served as senior VP of marketing at QDOBA® Mexican Eats, and held a range of executive marketing posts at Jack in the Box. In her new role, Adams will oversee all marketing and brand strategy functions, including menu and new product development, advertising and public relations, digital and social media and consumer engagement. “She’s a strong and engaging leader with a proven track record leading brand strategy and marketing communications to drive growth and profitability,” said El Pollo Loco CEO Larry Roberts.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
