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| Kristine Boyden |
Kristine Boyden, who was chief communications officer at Cruise, the self-driving automobile company, will join BCW Oct. 16 as CEO Americas.
Mary Corcoran is leaving her job as BCW North America president by yearend.
During her three-year run at high-profile Cruise, Boyden built its communications department and its media analytics capability.
Earlier, she spent more than 18 years at Edelman and exited as president of the 650-member US western region operation.
At Edelman, Boyden counseled clients such as Genentech, Starbucks, PayPal, Taco Bell and Adobe.
BCW CEO Corey duBrowa, who did a seven-year stint as SVP-global communications at Starbucks, said he worked closely with Boyden for several years and has “seen up close her rigorous approach and her unwavering commitment to talent development.”
BCW is adding another Edelman alum as Michelle Hutton will join the WPP unit by the end of the year. She takes on global chief client & growth officer duties.
Hutton spent 13 years at Edelman, most recently as vice chair client-solutions, Asia-Pacific, and 19 years at Hill & Knowlton in Asia and Australia.


Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.



