Kristine Boyden
Kristine Boyden

Kristine Boyden, who was chief communications officer at Cruise, the self-driving automobile company, will join BCW Oct. 16 as CEO Americas.

Mary Corcoran is leaving her job as BCW North America president by yearend.

During her three-year run at high-profile Cruise, Boyden built its communications department and its media analytics capability.

Earlier, she spent more than 18 years at Edelman and exited as president of the 650-member US western region operation.

At Edelman, Boyden counseled clients such as Genentech, Starbucks, PayPal, Taco Bell and Adobe.

BCW CEO Corey duBrowa, who did a seven-year stint as SVP-global communications at Starbucks, said he worked closely with Boyden for several years and has “seen up close her rigorous approach and her unwavering commitment to talent development.”

BCW is adding another Edelman alum as Michelle Hutton will join the WPP unit by the end of the year. She takes on global chief client & growth officer duties.

Hutton spent 13 years at Edelman, most recently as vice chair client-solutions, Asia-Pacific, and 19 years at Hill & Knowlton in Asia and Australia.