KARV Communications has branded to KARV to reflect the expanded services capabilities that the New York firm offers its clients.

CEO Andrew Frank said the firm has evolved beyond its crisis management, litigation communications, and strategic PR base to include public affairs, advisory services and CEO counseling.

The revamped KARV will provide counsel “on a broader strategic level that can help clients navigate challenges, overcome obstacles to success, and devise pathways to growth and expansion,” said Frank.

KARV also bolstered its executive ranks with the addition of Alana Abramson, who was a White House and congressional reporter for Time, and veteran of ABC News and CNN.