 |
| Suresh Balaji |
Suresh Balaji, who served as CMO for HSBC’s Asia-Pacific region, is joining Lloyds Banking Group, where he will take on the chief marketing officer role on Oct. 16.
Balaji was most recently global head of marketing & communications at Standard Chartered Bank, based in Hong Kong, where he was responsible for the division’s efforts over consumer, private and business banking.
He previously spent 17 years at HSBC, holding various regional, country and global leadership roles. Before coming to HSBC, Balaji served in marketing and sales roles at WPP, GSK and United Breweries.
At Lloyds, based in the UK, he will oversee the group-wide brand, marketing and experience function, including such functions as creating and maintaining the Group’s portfolio of brands, developing marketing strategies, and designing customer experiences to promote business growth.
“As a highly accomplished leader with an outstanding track record in financial services, his passion to create digital and data-led change will help us make a huge difference for our customers,” said Lloyds CEO for consumer relationships Jayne Opperman.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
