Taft Communications brings on Lindsey Pascarella as its first chief client officer. Pascarella was most recently senior VP and managing director at Krupp, a NYC-based firm specializing in developing and amplifying platforms for thought leaders, authors and experts. She was previously a senior VP at MWWPR, where she worked for 15 years. At Taft, Pascarella oversees account operations, as well as working with account teams to provide high-level strategic guidance, drive strategic growth, and optimize clients results. She joins the executive committee alongside agency CEO Ted Deutsch CFO Mark McNulty. “Lindsey’s vast industry experience and talent for driving high-performing teams will further strengthen the firm as we embark on our 40th year in business and continue our growth trajectory,” said Deutsch.
MetroPlusHealth, which provides health insurance as part of NYC Health + Hospitals, New York City's public health system, names Laura Santella-Saccone as chief marketing and brand officer. Santella-Saccone joins MetroPlusHealth from Array Behavioral Care, where she was senior VP of marketing & strategy. Before that, she served as CMO at Cure Urgent Care and Specialty Infusion Center as well as holding senior marketing positions at companies including Nabisco, Gerber, Dannon Yogurt and Mars Chocolate. In her new post, Santella-Saccone will be responsible for all aspects of MetroPlusHealth's marketing strategy, including strategic communications, product promotion, media relations, and events management. "Her expertise and track record as a visionary leader and marketing strategist will be critical to our mission of prioritizing quality care for all over profit,” said Dr. Talya Schwartz, president & CEO of MetroPlusHealth.
MMGY Wagstaff brings on Jessica Ware as account director, travel and tourism. Ware was previously VP, marketing and editorial director at travel agency Skylark, spearheading the company’s brand positioning, sales strategies, data and results-driven marketing and strategic partnerships. In her new role, she will play an essential role in the company’s new business efforts alongside MMGY Wagstaff’s SVPs Maïté Conway Ross and Jessica Rodriguez, as well as leading account strategy and travel trade relations. “Her keen focus will help us enhance our existing PR and destination marketing services on the East Coast," said Ross.