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| Jennifer Garrett |
Altice USA names Jennifer Garrett CMO for its Optimum brand, a new post at the company. Garrett most recently served as head of marketing for Charter Communications’ Spectrum Enterprise unit. Before joining Charter in 2018 she was at Cox Communications, holding a range of position, including SVP, digital marketing and national sales. In her new position, Garrett will have responsibility for the Optimum brand and value proposition, in addition to working to acquire customers and amplify awareness of Optimum products across all business channels. “She is an exceptional leader and innovator with a proven track record of building top-performing teams and bringing businesses to new levels,” said Altice USA EVP, chief growth officer Leroy Williams.
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| Sandra Callahan |
Crosstree, an investment banking firm that works with health sciences companies, brings on Sandra Callahan as its first chief marketing and growth officer. Callahan most recently served as SVP, head of corporate marketing brand and communications for strategic consulting company Eliassen Group. Before that, she was head of corporate marketing at accounting firm CliftonLarsonAllen. In her new role, Callahan will support the execution of Crosstree's vision and growth plans by elevating and enhancing the firm's brand and deal origination strategy. “We couldn't be more pleased to add Sandra's expertise to our executive team to help us achieve our ambitious targets," said Crosstree co-founder and managing director Shane Senior.
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| Molly Drenkard |
The National Marine Manufacturers Association hires Anheuser-Busch director of corporate communications Molly Drenkard to serve as the organization’s vice president of public affairs. Before coming to Anheuser-Busch, Drenkard served as national press secretary for the House Republican Conference and director, media relations and public affairs for the American Legislative Exchange Council. In her new post, she will leading the NMMA’s strategic communications related to policy and government engagement. The NMMA has also named Joshua Jamison, who was previously a legislative manager for Rep. John Duarte (R-CA), as federal government relations manager.




Sphere Entertainment Co., an entertainment holding company that owns the Sphere event venue in Nevada and New York-based regional sports network chain MSG Networks, names Karen Laureano-Rikardsen global head of corporate marketing and communications....Fender Musical Instruments Corporation appoints Christina Stejskal as chief communications officer, a new position at the company....Herringbone, a digital marketing platform backed by Trinity Hunt Partners, names Dan Hinckley head of AI.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.



