 |
Accenture and TD Bank form a cross-industry coalition of CMOs and CCOs with the goal of accelerating disability inclusion across the marketing and communications professions. Under the guidance of Disability:IN, a global organization driving disability inclusion and equality in business, the coalition’s agenda and activities will be directed by Accenture chief marketing and communications officer Jill Kramer and TD Bank chief communications officer John Pluhowski, who serve as its co-directors. It also includes CMOs and CCOs from such Disability:IN partner companies as Adobe, Experian and SAP. Members of the coalition are committed to focusing on measurable and tangible actions related to six shared objectives: representation, education, employment, thought leadership, accessibility content and community. “Bringing together this group of cross-industry marketing leaders has the power to shift the narrative around the way we, as a society, view disability," said Disability:IN president and CEO Jill Houghton. To learn more about the coalition, visit http://disabilityin.org
 |
Kalamari, which has offices in Paris, Boston and London, is launching an influencer marketing division. The new unit joins the agency’s public relations and content creation divisions. The agency says that the two primary missions of the influencer marketing division will be to identify influential opinion leaders and to employ personal branding strategies to turn "change-makers" into effective influencers. Clients include Dr. Milou, a provider of in-home veterinary consultations and telemedicine, and Atraltech, a specialist in professional connected anti-intrusion and fire detection solutions. "Influence is not just an amplifier but a catalyst that transforms an individual voice into a collective movement. Our role? To transform this influence into momentum, ensuring that each of our clients' ambitions spreads, influences and reshapes their market landscape," said Kalamari CEO and founder Natacha Favry.
 |
| Missy Hurley |
B2 Communications, a St. Petersburg, FL-based firm, is acquired by co-owner and partner Missy Hurley, who becomes sole owner after purchasing the shares owned by agency co-founder Kyle Parks. Hurley, who will also transition into the CEO role, has led the operational and financial functions for the agency, in addition to counseling the firm’s clients. Parks is now starting a communications consulting firm, Parks PR, that will be available to assist B2’s clients with communications strategy as a B2 PR network partner. B2 Communications clients include Colliers International and Valley National Bank.
IPREX names Big Picture PR in San Fransico, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
