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Accenture and TD Bank form a cross-industry coalition of CMOs and CCOs with the goal of accelerating disability inclusion across the marketing and communications professions. Under the guidance of Disability:IN, a global organization driving disability inclusion and equality in business, the coalition’s agenda and activities will be directed by Accenture chief marketing and communications officer Jill Kramer and TD Bank chief communications officer John Pluhowski, who serve as its co-directors. It also includes CMOs and CCOs from such Disability:IN partner companies as Adobe, Experian and SAP. Members of the coalition are committed to focusing on measurable and tangible actions related to six shared objectives: representation, education, employment, thought leadership, accessibility content and community. “Bringing together this group of cross-industry marketing leaders has the power to shift the narrative around the way we, as a society, view disability," said Disability:IN president and CEO Jill Houghton. To learn more about the coalition, visit http://disabilityin.org
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Kalamari, which has offices in Paris, Boston and London, is launching an influencer marketing division. The new unit joins the agency’s public relations and content creation divisions. The agency says that the two primary missions of the influencer marketing division will be to identify influential opinion leaders and to employ personal branding strategies to turn "change-makers" into effective influencers. Clients include Dr. Milou, a provider of in-home veterinary consultations and telemedicine, and Atraltech, a specialist in professional connected anti-intrusion and fire detection solutions. "Influence is not just an amplifier but a catalyst that transforms an individual voice into a collective movement. Our role? To transform this influence into momentum, ensuring that each of our clients' ambitions spreads, influences and reshapes their market landscape," said Kalamari CEO and founder Natacha Favry.
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| Missy Hurley |
B2 Communications, a St. Petersburg, FL-based firm, is acquired by co-owner and partner Missy Hurley, who becomes sole owner after purchasing the shares owned by agency co-founder Kyle Parks. Hurley, who will also transition into the CEO role, has led the operational and financial functions for the agency, in addition to counseling the firm’s clients. Parks is now starting a communications consulting firm, Parks PR, that will be available to assist B2’s clients with communications strategy as a B2 PR network partner. B2 Communications clients include Colliers International and Valley National Bank.
MACCO Group, a national business restructuring and financial advisory firm, launches a dedicated crisis communications and special situations practice... Anomaly, a Stagwell unit with 600 staff across its talent hubs in Los Angeles, New York, Toronto, London, Berlin and Shanghai, launches a Paris office... ASTRSK PR opens applications for its 8th Annual Pro Bono Contest. The contest awards one early-stage startup, founded by a woman, BIPOC, AAPI and/or LGBTQIA+ entrepreneur, with a full year of PR services valued at over $200K.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
