Accenture and TD Bank form a cross-industry coalition of CMOs and CCOs with the goal of accelerating disability inclusion across the marketing and communications professions. Under the guidance of Disability:IN, a global organization driving disability inclusion and equality in business, the coalition’s agenda and activities will be directed by Accenture chief marketing and communications officer Jill Kramer and TD Bank chief communications officer John Pluhowski, who serve as its co-directors. It also includes CMOs and CCOs from such Disability:IN partner companies as Adobe, Experian and SAP. Members of the coalition are committed to focusing on measurable and tangible actions related to six shared objectives: representation, education, employment, thought leadership, accessibility content and community. “Bringing together this group of cross-industry marketing leaders has the power to shift the narrative around the way we, as a society, view disability," said Disability:IN president and CEO Jill Houghton. To learn more about the coalition, visit http://disabilityin.org
Kalamari, which has offices in Paris, Boston and London, is launching an influencer marketing division. The new unit joins the agency’s public relations and content creation divisions. The agency says that the two primary missions of the influencer marketing division will be to identify influential opinion leaders and to employ personal branding strategies to turn "change-makers" into effective influencers. Clients include Dr. Milou, a provider of in-home veterinary consultations and telemedicine, and Atraltech, a specialist in professional connected anti-intrusion and fire detection solutions. "Influence is not just an amplifier but a catalyst that transforms an individual voice into a collective movement. Our role? To transform this influence into momentum, ensuring that each of our clients' ambitions spreads, influences and reshapes their market landscape," said Kalamari CEO and founder Natacha Favry.
B2 Communications, a St. Petersburg, FL-based firm, is acquired by co-owner and partner Missy Hurley, who becomes sole owner after purchasing the shares owned by agency co-founder Kyle Parks. Hurley, who will also transition into the CEO role, has led the operational and financial functions for the agency, in addition to counseling the firm’s clients. Parks is now starting a communications consulting firm, Parks PR, that will be available to assist B2’s clients with communications strategy as a B2 PR network partner. B2 Communications clients include Colliers International and Valley National Bank.