Sephora promotes Deborah Yeh to global chief marketing officer, effective Nov. 13. Yeh is currently the beauty retailer’s global chief purpose officer. She previously served as CMO for Sephora Americas. Before coming to Sephora, Yeh was VP, marketing at Gap Inc. and group manager, marketing planning for Target. In her new position, she is tasked with working to increase the company’s membership base, as well as fostering collaborations across regions and overseeing Sephora’s purpose and sustainability strategy. “She will be instrumental in continuing to further build excitement and engagement within our global beauty community,” said Sephora president and Guillaume Motte.
Five9, provider of the Intelligent CX Platform, which includes omnichannel engagement and workforce engagement management, appoints Niki Hall as CMO. Hall rejoins the company after serving as VP of marketing for nearly two years starting in 2017. She was most recently CMO of digital experience analytics company Contentsquare. Hall has also served as CMO at Selligent Marketing Cloud and held marketing leadership roles at Poly and Cisco. In her new post, Hall’s focus will be on all areas of B2B marketing, including demand generation, partner marketing, product marketing, field enablement, branding, corporate communications, analyst relations, channel marketing, marketing analytics and events. “I’m thrilled to have Niki return to the Five9 team given her impressive background in delivering global growth and operational efficiencies for some of tech’s largest and fastest-growing companies,” said Five9 CEO Mike Burkland.
Visit Laguna Beach, hires Emma York as director of marketing. York was most recently director of marketing & communications for commercial real estate and development company Burnham Ward Properties. In her new role, she will lead Visit Laguna Beach’s core marketing functions, including creative, visitor marketing strategy, digital marketing initiatives and paid media strategy. “Emma is the right person to help us tell all those stories and uncover the ones that are yet to be discovered so we can grow our relationship with our visitors and community alike,” said Visit Laguna Beach CEO Rachel O’Neill-Cusey.