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MMGY Global is acquired with investment funds managed by private equity firm EagleTree Capital. The company was previously owned by a partnership including Peninsula Capital Partners LLC as well as other shareholders, including current and former employees and the original founders of the business. MMGY Global’s management team will remain in place, and CEO Katie Briscoe will continue to lead the company. Executive chairman and former CEO Clayton Reid will continue to serve on the board of directors. EagleTree has decades of experience investing in marketing and travel-related businesses, including Northstar Travel Group, a B2B marketing services company dedicated to the global travel and meetings industries, and events management company PRA. “We are deeply impressed with MMGY Global’s data-driven approach to travel marketing and PR,” said EagleTree Senior Partner Michael Struble. “Katie, Clayton and the entire team have built an impressive platform which is helping evolve the face of travel. We look forward to working with them to help expand the business to its full, global potential."
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| Jenna Brossman Capara |
Brossman Communications, which specializes in real estate development, retail, restaurants, environmental, water and transportation projects, launches in London. Founded by Jenna Brossman Capara, who most recently worked at international consulting firm NV5, the new agency offers services including PR, media relations, social media, marketing, community outreach, branding, and events. Karen Hardie, who has worked at Publicis and M&C Saatchi, will serve as brand director, and Richard Knight, who has worked with clients including Unilever and the BBC, is coming on as the agency’s creative director. “Successful communications campaigns require a bespoke, big picture approach to strategy, merged with creativity, precise execution, ongoing evaluation and the ever important ability to pivot,” said Brossman Caprara. “We’re pleased to offer this approach.”
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Hobart, Hallaway & Quayle Ventures, a government consulting and advisory firm, rebrands as VENTURE Government Strategies. The newly renamed firm is led by two former Republican members of the House of Representatives—Ben Quayle of Arizona and Kevin Yoder of Kansas. The rebranding initiative includes a fresh corporate identity, with a new company logo and website accompanying the new name. Venture’s services include legislative advocacy, strategy development, risk analysis, relationship building and brand awareness.
Franco
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
