Yahoo has hired Sona lliffe-Moon, who has more than 20 years of consumer, crisis and corporate communications experience, as chief communications officer.
Reporting to CEO Jim Lanzone, she is to chronicle Yahoo’s brand evolution, and craft communications that help consumers, partners and employees connect with its mission. She also will coordinate PR across the various Yahoo properties.
Most recently, lliffe-Moon was VP-communications at Lyft, handling corporate, consumer and policy matters, along with storytelling through content development and social media activities.
Earlier, she was senior director of corporate media relations at Facebook; head of communications and brand affairs at Nestle’s beverage division; and head of consumer and brand communications at Toyota North America.
lliffe-Moon said Yahoo played a huge part of her introduction to the Internet, and is excited for the opportunity to help it “tell the story of what’s next.”