 |
| Ethan Braden |
Texas A&M University names Ethan Braden as VP and chief marketing and communications officer. Braden comes to Texas A&M from Purdue University, where he most recently served as EVP, as well as chief marketing and communications officer for both Purdue and its online university for working adults, Purdue Global. Before that, he was at Eli Lilly for over a decade in a range of leadership positions. In an email sent to students, faculty and staff, Texas A&M interim president Mark Welsh said that “Ethan will leverage his skills and extensive experience to amplify the university’s national prominence.”
 |
| Alyssa Foriska |
TravelBoom, a data-driven digital marketing agency for hotels, resorts, and vacation rental companies, promotes Alyssa Foriska to director of marketing. Foriska has been with the agency since 2014 (when it was known as Fuel Travel). She was previously promoted to senior management, playing an integral role in client relations, daily management of marketing strategies, website development and analytics. She will now head TravelBoom’s marketing services department. “She understands the needs and objectives of each of our clients, and I know this will serve her well as she moves into the marketing department,” said Travel Boom COO Pete DiMaio.
 |
| Victor Kimble |
Preston Spire, a Minneapolis-based agency, hires Victor Kimble as its first CMO. Kimble was most recently SVP, business & brand leadership at Periscope, where he led business and brand strategy for clients including Essentia, Intuit Quickbooks, Minnesota Lottery, Phillips Distilling, Toro and UnitedHealthcare. He has also held senior positions at Ogilvy & Mather, Deutsch and Fallon. At Preston Spires, Kimble will be responsible for amplifying the agency’s Good Wins brand to drive agency growth. “Victor is at a caliber that will take our agency to the next level,” says Jennifer Spire, Partner and CEO of Preston Spire. “He has an impressive agency pedigree with extensive experience in both brand and business growth strategies.”
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
