CMI Media Group, a healthcare agency that is part of WPP, names Danielle Koffer as EVP, group client director. Koffer was most recently chief client officer at Mindshare, another WPP unit, where she collaborated with CMI Media Group leadership on behalf of clients. Before that she was VP, global marketing communications at Colgate Palmolive. In her new post, Koffer will oversee strategic management of accounts, as well as connecting multiple partners and agencies. "We have wanted Danielle to be part of our team for some time now and her outstanding leadership and expertise will be invaluable in guiding us through our next phase of growth and development," CMI chief client officer Melissa Barnhart, Chief Client Officer of CMI Media Group.
Fiverr, an online marketplace for freelance services, hires former SodaStream CMO Matti Yahav as chief marketing officer. Yahav was most recently chief commercial officer at clientflow management platform HoneyBook. He has also held senior marketing positions at Nestlé and Ilanit Toys, which distributes such brands as Lego and Disney Toys in Israel. Yahav succeeds Gali Arnon, who moves to the chief business officer, marketplace position, where she will focus on leading Fiverr’s marketplace strategy, growth, and product development. “Matti has proved during his broad career his ability to make marketing work for the business, while still putting creativity at the heart of driving brand love,” said Fiverr founder and CEO Micha Kaufman. The company has also named Dr. Yael Garten, formerly the AI/ML director of data science and engineering at Apple and director of data science at LinkedIn Corporation, to its board of directors.
Wild Eggs, a breakfast, brunch and lunch restaurant chain headquartered in Louisville, KY, appoints Michelle Heffernan as VP of marketing. Heffernan was previously senior director of marketing for Papa John’s International Preferred division, overseeing marketing, operations, point of purchase planning, local store marketing, and franchise relations as well as managing database marketing programs. “Her extensive experience and impressive track record will undoubtedly be instrumental in shaping the future of Wild Eggs,” said Wild Eggs CEO Andy Abbajay.