Laurence Lapierre
Laurence Lapierre

KCD Paris brings on Burberry director of marketing and communications Laurence Lapierre as SVP, media relations, effective in January. Before joining Burberry as communications manager in 2008, Lapierre was press and PR manager at Chloé. In her new post, she will oversee several of KCD’s main clients and help the European office develop new business across the media relations, digital and creative divisions. “Her marketing and digital experience and exceptional industry insight are notable assets she will bring to our clients,” said KCD Paris partner Alexis Arnault. “Her excellent management and leadership skills will be key in developing our Paris team across the media relations, digital and creative groups.”

Kendall Viola
Kendall Viola

Club Quarters Hotels, a hotel brand and management company, names Kendall Viola as VP of marketing. Viola joins the company from Virgin Hotels, where she was director of marketing. She has also served as corporate director of brand & marketing at Gerber Group; director of sales, marketing & PR at The Hollywood Roosevelt; and director of sales, marketing & PR for Dream Hotel Group. At Club Quarters, Viola will oversee all aspects of marketing including brand management, digital marketing, customer acquisition, and market research. Club Quarters has also brought on Joseph Turano as Chief Operating Officer and Shawn Usami as Vice President of Revenue Management

Courtney Cunnane
Courtney Cunnane

Evolv Technology, which develops AI-based weapons detection security screening systems, hires Courtney Cunnane as CMO. Cunnane was most recently SVP of growth marketing at software company SmartBear, leading a team of more than 30 marketers. She previously served as VP of marketing at Experian Data Quality. At Evolv, Cunnane will lead the company’s marketing organization. “Courtney’s expertise and proven track record as a growth marketing technology executive, as well as her drive to help make the world a safer place, make her an ideal addition to our leadership team,” said Evolv Technology chief commercial officer Jay Muelhoefer.

Rebecca Latacz
Rebecca Latacz

ZIPS Car Wash, which operates nearly 280 locations across 25 states, hires Rebecca Latacz as CMO. Latacz was most recently VP of marketing at Raising Canes Chicken Fingers, which grew from 250 to over 750 restaurants during her tenure. She has also held a range of marketing leadership roles with Yum! Brands Inc. (Taco Bell, Pizza Hut), TGI Fridays and McDonald's. In her new post, Latacz will be responsible for brand and promotional strategy, and helping the chain expand its digital and membership platforms. "Rebecca has a proven track record with both established and growth brands leading marketing strategies that we feel can amplify the foundational work we've done over the last year to update our tunnel systems and products,” said ZIPS Car Wash CEO Gene Dinkens.