Specialty outdoor retailer REI has hired Roma McCaig as VP of its newly created public affairs and impact unit.
The 25-year communications veteran takes on internal and external PR, employee events and recognition, sustainability, community partnerships, philanthropic giving, public policy, government affairs and broader advocacy initiatives.
Most recently, McCaig was senior VP of impact and communications at Clif Bar & Co. She also held leadership roles at Campbell Soup & Co.’s operations, procurement and corporate social responsibility departments.
Ben Steele, chief customer officer at REI, said McCaig’s “significant sustainability experience will guide our broad community impact work as REI continues to provide a consistent voice of influence within the outdoor industry and broader business space.”
Seattle-based REI is the nation’s largest consumer co-op with 23M members. It has 188 stores in 42 states and DC.