Macy’s has appoinited Sharon Otterman CMO, effective Dec. 11.
She joins from Caesars Entertainment, where as CMO she launched Caesars Sportsbook, a sports betting brand, in the US.
Otterman previously served as EVP and CMO at Madison Square Garden Company, CMO at NBCUniversal’s News Division and VP of marketing at ESPN.
In her new role, Otterman will lead Macy’s strategic marketing, overseeing brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment, and media strategy for the Macy’s brand.
She also will be responsible for leading and building upon such company events as the Thanksgiving Day Parade, Macy’s July 4th Fireworks and annual Spring Flower Show.
“Sharon is a passionate strategist and has a successful track record of evolving brands, developing creative marketing campaigns, and driving profitable growth,” said Macy’s. Inc. president and CEO-elect Tony Spring.