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Accenture and its Droga5 creative shop handled the branding and marketing strategy for Qiddiya City, which is pitched as a one-of-a-kind entertainment designation.
Crown prince Mohammed bin Salman bin Abdulaziz on Dec. 7 unveiled plans for Qiddiya, which is projected to have a population of 600K people.
Located 40 miles from Riyadh, Qiddiya is projected to attract 48M visitors annually once construction is complete for its golf courses, motorsports racetrack, water park, Six Flags theme park, sports stadium and the world’s largest Olympic museum.
Qiddiya, a project of the Public Investment Fund, is part of the Saudi Vision 2030 to modernize the Kingdom’s economy.
Accenture received $2.8M for its branding work.
Its pact includes a “Saudization clause” that calls for Saudi nationals to staff 26 percent of “skilled” (consultants, managers) and “unskilled” (janitors, laborers) positions on the Qiddiya team.
Failure to meet the Saudization requirements could result in termination of Accenture’s contract.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
Ontario has retained Capitol Counsel to support its interests related to the free trade agreement between Canada, Mexico and the US. 
Mercury Public Affairs has agreed to perform PR, communications and government relations services for the 
Manchester Trade is working to promote US investment in the minerals-rich Democratic Republic of the Congo.
