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| Laia Pescetto |
AdImpact, which provides integrated ad intel and viewership datasets that contain local broadcast, local cable and CTV, appoints Laia Pescetto as VP of marketing. Pescetto most recently served as VP of global marketing at advertising and media software company Telmar. where she led the global marketing team following its acquisition of Helixa. She has also held marketing management roles at Innovid, Unacast, AudienceScience and Moat. In her new post, Pescetto will work to drive AdImpact’s go-to-market strategy and enhance industry visibility. “Our growth trajectory in 2023 and continued investment reflects an industry need for near real-time datasets that shine a light on the performance of television ads,” said Kyle Roberts, CEO of AdImpact. “Adding Laia to our team will help us meet these goals.”
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| Todd Smith |
WastAway, a green tech company that converts municipal solid waste to fuel, names Todd Smith as chief communications officer. Smith joins the company from Nashville-based agency Deane | Smith, where he served as co-founder, president and CEO. He was previously director of corporate communications at global direct marketer Affinion Group, and has served as a staff writer for The Washington Times and speechwriter for the George H.W. Bush presidential campaign. In his new role, Smith will lead overall branding, PR and marketing for WastAway. “We needed a branding, PR and marketing expert on our executive team to lead the charge,” said WastAway CEO Mark Brown. “We are thrilled to have Todd on board to help us build our promising future.”
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| Marella Nardotti |
State Department Federal Credit Union, which has nearly 90,000 members and $2.8 billion in assets, hires Marella Nardotti as CMO. Nardotti joins the Old Town Alexandria, VA-headquartered organization from NextMark Credit Union, where she also served as CMO. In her new role, she will be responsible for overseeing comprehensive marketing, communications, and member development strategies. "With her history of achievements and passion for results, she will undoubtedly contribute to our growth and experience initiatives with creativity, strategic vision and dedication,” said SDFCU chief experience officer Rachel Rust.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... he Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO. 
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
