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| Laia Pescetto |
AdImpact, which provides integrated ad intel and viewership datasets that contain local broadcast, local cable and CTV, appoints Laia Pescetto as VP of marketing. Pescetto most recently served as VP of global marketing at advertising and media software company Telmar. where she led the global marketing team following its acquisition of Helixa. She has also held marketing management roles at Innovid, Unacast, AudienceScience and Moat. In her new post, Pescetto will work to drive AdImpact’s go-to-market strategy and enhance industry visibility. “Our growth trajectory in 2023 and continued investment reflects an industry need for near real-time datasets that shine a light on the performance of television ads,” said Kyle Roberts, CEO of AdImpact. “Adding Laia to our team will help us meet these goals.”
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| Todd Smith |
WastAway, a green tech company that converts municipal solid waste to fuel, names Todd Smith as chief communications officer. Smith joins the company from Nashville-based agency Deane | Smith, where he served as co-founder, president and CEO. He was previously director of corporate communications at global direct marketer Affinion Group, and has served as a staff writer for The Washington Times and speechwriter for the George H.W. Bush presidential campaign. In his new role, Smith will lead overall branding, PR and marketing for WastAway. “We needed a branding, PR and marketing expert on our executive team to lead the charge,” said WastAway CEO Mark Brown. “We are thrilled to have Todd on board to help us build our promising future.”
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| Marella Nardotti |
State Department Federal Credit Union, which has nearly 90,000 members and $2.8 billion in assets, hires Marella Nardotti as CMO. Nardotti joins the Old Town Alexandria, VA-headquartered organization from NextMark Credit Union, where she also served as CMO. In her new role, she will be responsible for overseeing comprehensive marketing, communications, and member development strategies. "With her history of achievements and passion for results, she will undoubtedly contribute to our growth and experience initiatives with creativity, strategic vision and dedication,” said SDFCU chief experience officer Rachel Rust.
SKDK brings on CR Wooters, who was most recently senior director and head of federal affairs at Uber, as a principal in the agency’s public affairs practice.
ICR adds Donna F. Anderson to its governance & shareholder advisory practice as senior advisor. She comes to ICR from T. Rowe Price... Troutman Strategies, a government affairs firm that is a subsidiary of legal firm Troutman Pepper Locke, promotes Neftali Partida and Tom Tilton to principal... Hancock Whitney, a Gulfport, MS-based financial services company, brings on Mary Elizabeth Stringer as director of government affairs, a newly created role.
Ballard Strategy Group names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
