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| Laia Pescetto |
AdImpact, which provides integrated ad intel and viewership datasets that contain local broadcast, local cable and CTV, appoints Laia Pescetto as VP of marketing. Pescetto most recently served as VP of global marketing at advertising and media software company Telmar. where she led the global marketing team following its acquisition of Helixa. She has also held marketing management roles at Innovid, Unacast, AudienceScience and Moat. In her new post, Pescetto will work to drive AdImpact’s go-to-market strategy and enhance industry visibility. “Our growth trajectory in 2023 and continued investment reflects an industry need for near real-time datasets that shine a light on the performance of television ads,” said Kyle Roberts, CEO of AdImpact. “Adding Laia to our team will help us meet these goals.”
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| Todd Smith |
WastAway, a green tech company that converts municipal solid waste to fuel, names Todd Smith as chief communications officer. Smith joins the company from Nashville-based agency Deane | Smith, where he served as co-founder, president and CEO. He was previously director of corporate communications at global direct marketer Affinion Group, and has served as a staff writer for The Washington Times and speechwriter for the George H.W. Bush presidential campaign. In his new role, Smith will lead overall branding, PR and marketing for WastAway. “We needed a branding, PR and marketing expert on our executive team to lead the charge,” said WastAway CEO Mark Brown. “We are thrilled to have Todd on board to help us build our promising future.”
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| Marella Nardotti |
State Department Federal Credit Union, which has nearly 90,000 members and $2.8 billion in assets, hires Marella Nardotti as CMO. Nardotti joins the Old Town Alexandria, VA-headquartered organization from NextMark Credit Union, where she also served as CMO. In her new role, she will be responsible for overseeing comprehensive marketing, communications, and member development strategies. "With her history of achievements and passion for results, she will undoubtedly contribute to our growth and experience initiatives with creativity, strategic vision and dedication,” said SDFCU chief experience officer Rachel Rust.
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
Christina Hoggatt, who has directed strategic communications for the U.S. Space Command and U.S. Space Force, joins HawkEye360, a provider of domain awareness and early-warning indicators to the U.S. Government and allied partners, as SVP, global communications.
