European Union

Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.

The effort began April 8 and runs through Dec. 20.

The EU plans five individual campaigns based on its “evergreen” messages to US audiences.

Target audiences are social media amplifiers, journalists/media, think tanks, opinion leaders, academia, partner organizations, civil society, and business leaders and associations.

Cogent will provide technical support, which the EU considers vital due to the impending US elections and the resulting increase in disinformation and the escalating challenges of social media algorithms.

Kimberley Fritts, former CEO of Podesta Group, heads Cogent. Her firm represents the EU as a subcontractor to IBF Connect in Brussels.