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Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.
The effort began April 8 and runs through Dec. 20.
The EU plans five individual campaigns based on its “evergreen” messages to US audiences.
Target audiences are social media amplifiers, journalists/media, think tanks, opinion leaders, academia, partner organizations, civil society, and business leaders and associations.
Cogent will provide technical support, which the EU considers vital due to the impending US elections and the resulting increase in disinformation and the escalating challenges of social media algorithms.
Kimberley Fritts, former CEO of Podesta Group, heads Cogent. Her firm represents the EU as a subcontractor to IBF Connect in Brussels.
WPP's Ogilvy Group unit handles PR for Saudi Arabia’s CEER Motors and its flagship Exobot electric sedan and SUV vehicles.
Squire Patton Boggs has signed on to provide lobbying services to embattled Yemen.
GlobalPoint International has signed on to position Sudan’s Democratic Civilian Forces group as the best option to restore stability and prosperity in the war-torn country.
A Qorvis unit is providing strategic communications and related services to the embattled Republic of Yemen under a $550K five-month pact.
Donald Trump political ally Roger Stone has signed on to provide public affairs counsel to the Government of Haiti.
