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Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.
The effort began April 8 and runs through Dec. 20.
The EU plans five individual campaigns based on its “evergreen” messages to US audiences.
Target audiences are social media amplifiers, journalists/media, think tanks, opinion leaders, academia, partner organizations, civil society, and business leaders and associations.
Cogent will provide technical support, which the EU considers vital due to the impending US elections and the resulting increase in disinformation and the escalating challenges of social media algorithms.
Kimberley Fritts, former CEO of Podesta Group, heads Cogent. Her firm represents the EU as a subcontractor to IBF Connect in Brussels.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
