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5W Public Relations is selected as the public relations agency of record for Gunner Roofing. The company plans to leverage 5WPR's expertise in media relations to spotlight key areas such as customer experience, roofing innovations, VR and technology in the home improvement sector. Gunner Roofing's newly launched website, featuring embedded technology, enables customers to shop, purchase and schedule the installation of their new roof from anywhere, at any time. “We’re thrilled to have chosen 5WPR as our PR agency and strategic partner to expand our visibility in markets around the country and highlight our team’s expertise in a rapidly evolving industry,” said Gunner Roofing CEO and co-founder Eddie Prchal.
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Pillar Marketing Corporation is named AOR for Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products. Pillar will advise Jones Soda on strategic brand positioning, content creation, and digital channel utilization to boost reach and revenue, with the goal of increasing brand awareness, enhancing customer engagement and driving loyalty. “This partnership represents a pivotal moment for Jones Soda. Together, we're going to accelerate our growth, introduce exciting innovations, and most importantly, make our customers the central focus of our narrative," said Jones Soda CEO David Knight.
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MGH takes on NaturaLawn of America, a national lawn care franchise system with 100 licenses, servicing over 125,000 customers in 28 states and the District of Columbia. The agency is tasked with providing a full suite of marketing services to help bolster the brand’s recognition nationally among consumers through public relations, influencer marketing, digital and social advertising, creative development, media buying and more. NaturaLawn of America has been providing an environmentally-friendly approach to lawn care since 1987. “MGH’s vast experience in the franchise marketing space, plus our full-service capabilities made us the natural fit to help the company elevate its brand among consumers," said MGH CEO Andy Malis.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
