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5W Public Relations is selected as the public relations agency of record for Gunner Roofing. The company plans to leverage 5WPR's expertise in media relations to spotlight key areas such as customer experience, roofing innovations, VR and technology in the home improvement sector. Gunner Roofing's newly launched website, featuring embedded technology, enables customers to shop, purchase and schedule the installation of their new roof from anywhere, at any time. “We’re thrilled to have chosen 5WPR as our PR agency and strategic partner to expand our visibility in markets around the country and highlight our team’s expertise in a rapidly evolving industry,” said Gunner Roofing CEO and co-founder Eddie Prchal.
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Pillar Marketing Corporation is named AOR for Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products. Pillar will advise Jones Soda on strategic brand positioning, content creation, and digital channel utilization to boost reach and revenue, with the goal of increasing brand awareness, enhancing customer engagement and driving loyalty. “This partnership represents a pivotal moment for Jones Soda. Together, we're going to accelerate our growth, introduce exciting innovations, and most importantly, make our customers the central focus of our narrative," said Jones Soda CEO David Knight.
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MGH takes on NaturaLawn of America, a national lawn care franchise system with 100 licenses, servicing over 125,000 customers in 28 states and the District of Columbia. The agency is tasked with providing a full suite of marketing services to help bolster the brand’s recognition nationally among consumers through public relations, influencer marketing, digital and social advertising, creative development, media buying and more. NaturaLawn of America has been providing an environmentally-friendly approach to lawn care since 1987. “MGH’s vast experience in the franchise marketing space, plus our full-service capabilities made us the natural fit to help the company elevate its brand among consumers," said MGH CEO Andy Malis.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
