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5W Public Relations is selected as the public relations agency of record for Gunner Roofing. The company plans to leverage 5WPR's expertise in media relations to spotlight key areas such as customer experience, roofing innovations, VR and technology in the home improvement sector. Gunner Roofing's newly launched website, featuring embedded technology, enables customers to shop, purchase and schedule the installation of their new roof from anywhere, at any time. “We’re thrilled to have chosen 5WPR as our PR agency and strategic partner to expand our visibility in markets around the country and highlight our team’s expertise in a rapidly evolving industry,” said Gunner Roofing CEO and co-founder Eddie Prchal.
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Pillar Marketing Corporation is named AOR for Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products. Pillar will advise Jones Soda on strategic brand positioning, content creation, and digital channel utilization to boost reach and revenue, with the goal of increasing brand awareness, enhancing customer engagement and driving loyalty. “This partnership represents a pivotal moment for Jones Soda. Together, we're going to accelerate our growth, introduce exciting innovations, and most importantly, make our customers the central focus of our narrative," said Jones Soda CEO David Knight.
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MGH takes on NaturaLawn of America, a national lawn care franchise system with 100 licenses, servicing over 125,000 customers in 28 states and the District of Columbia. The agency is tasked with providing a full suite of marketing services to help bolster the brand’s recognition nationally among consumers through public relations, influencer marketing, digital and social advertising, creative development, media buying and more. NaturaLawn of America has been providing an environmentally-friendly approach to lawn care since 1987. “MGH’s vast experience in the franchise marketing space, plus our full-service capabilities made us the natural fit to help the company elevate its brand among consumers," said MGH CEO Andy Malis.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
