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5W Public Relations is selected as the public relations agency of record for Gunner Roofing. The company plans to leverage 5WPR's expertise in media relations to spotlight key areas such as customer experience, roofing innovations, VR and technology in the home improvement sector. Gunner Roofing's newly launched website, featuring embedded technology, enables customers to shop, purchase and schedule the installation of their new roof from anywhere, at any time. “We’re thrilled to have chosen 5WPR as our PR agency and strategic partner to expand our visibility in markets around the country and highlight our team’s expertise in a rapidly evolving industry,” said Gunner Roofing CEO and co-founder Eddie Prchal.
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Pillar Marketing Corporation is named AOR for Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products. Pillar will advise Jones Soda on strategic brand positioning, content creation, and digital channel utilization to boost reach and revenue, with the goal of increasing brand awareness, enhancing customer engagement and driving loyalty. “This partnership represents a pivotal moment for Jones Soda. Together, we're going to accelerate our growth, introduce exciting innovations, and most importantly, make our customers the central focus of our narrative," said Jones Soda CEO David Knight.
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MGH takes on NaturaLawn of America, a national lawn care franchise system with 100 licenses, servicing over 125,000 customers in 28 states and the District of Columbia. The agency is tasked with providing a full suite of marketing services to help bolster the brand’s recognition nationally among consumers through public relations, influencer marketing, digital and social advertising, creative development, media buying and more. NaturaLawn of America has been providing an environmentally-friendly approach to lawn care since 1987. “MGH’s vast experience in the franchise marketing space, plus our full-service capabilities made us the natural fit to help the company elevate its brand among consumers," said MGH CEO Andy Malis.
FINN Partners is brought on as AOR by community climate action platform Extreme Hangout... CIIC PR expands its West Coast presence by working with Dream Hollywood... V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster.
Darby Communications of Asheville wins AOR work for Striker Brands... 160/90 takes on PR agency of record duties for USAA. It was previously brand sponsorship AOR... Capital Communications & Consulting lands marketing PR duties for Obsidian Solutions Group... GO PR reps NATUROPATHICA Spas as it prepares to open in Miami this month and in Aspen in December.
Uproar PR picks up digital media and technology development company 302 Interactive... The Consultancy PR comes on board as PR agency of record for Helix, a direct-to-consumer sleep brand... Stockworks Agency is selected as IR consultant for Forte Minerals Corp.
Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand... TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports... Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. 
French/West/Vaughan is named PR agency of record for FITCRUNCH, a protein snack brand created by chef, restaurateur and television personality Robert Irvine....Campstories, a Denver shop, picks up US PR duties for Hotel Christopher St Barth... Ripley PR lands Reins, a technology firm that helps small businesses retain key employees. 
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