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Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design. Mod Op works with such brands as Nestlé, John Deere, ExxonMobil and Baha Mar. LAM Design’s client roster includes Duracell, Reckitt, Sanofi, Panera Bread, BIC and Church & Dwight. The LAM Design follows Mod Op’s recent acquisitions of NY-based public relations firm Crenshaw Communications, creative agency Red Tettemer O'Connell + Partners and dPrism, a digital transformation, data and AI consultancy. “The addition of LAM Design to the Mod Op family not only diversifies our portfolio of services but also brings with it a legacy of client loyalty,” said Mod Op CEO Eric J. Bertrand.
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Warren Green & Associates, which has represented properties across Southern Africa, Central America and South East Asia for 16 years, is adding public relations to its services by partnering Trip Whisperer Agency. As an extension of Warren Green & Associates, Trip Whisperer, which was founded by veteran travel publicist Jessica Parker, will work to amplify its efforts among travel advisors and consumer audiences. The partnership will kick off in time for the industry’s annual Indaba event in South Africa May 13-16. “As tourism returns in droves, it's more important than ever that we prioritize thoughtful travel that minimizes our impact on the environment and supports the communities in the destinations we visit,” said Green.
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| Sophie Schaked |
The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism. The scholarship, which provides a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at USC Annenberg, was created to mark the agency’s 35th anniversary in 2020. Schaked’s work at the USC Annenberg Center for Public Relations has included on projects like the USC Annenberg Relevance Report and she has partnered with brands like Wasserman Music.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
