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Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design. Mod Op works with such brands as Nestlé, John Deere, ExxonMobil and Baha Mar. LAM Design’s client roster includes Duracell, Reckitt, Sanofi, Panera Bread, BIC and Church & Dwight. The LAM Design follows Mod Op’s recent acquisitions of NY-based public relations firm Crenshaw Communications, creative agency Red Tettemer O'Connell + Partners and dPrism, a digital transformation, data and AI consultancy. “The addition of LAM Design to the Mod Op family not only diversifies our portfolio of services but also brings with it a legacy of client loyalty,” said Mod Op CEO Eric J. Bertrand.
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Warren Green & Associates, which has represented properties across Southern Africa, Central America and South East Asia for 16 years, is adding public relations to its services by partnering Trip Whisperer Agency. As an extension of Warren Green & Associates, Trip Whisperer, which was founded by veteran travel publicist Jessica Parker, will work to amplify its efforts among travel advisors and consumer audiences. The partnership will kick off in time for the industry’s annual Indaba event in South Africa May 13-16. “As tourism returns in droves, it's more important than ever that we prioritize thoughtful travel that minimizes our impact on the environment and supports the communities in the destinations we visit,” said Green.
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| Sophie Schaked |
The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism. The scholarship, which provides a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at USC Annenberg, was created to mark the agency’s 35th anniversary in 2020. Schaked’s work at the USC Annenberg Center for Public Relations has included on projects like the USC Annenberg Relevance Report and she has partnered with brands like Wasserman Music.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
