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Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design. Mod Op works with such brands as Nestlé, John Deere, ExxonMobil and Baha Mar. LAM Design’s client roster includes Duracell, Reckitt, Sanofi, Panera Bread, BIC and Church & Dwight. The LAM Design follows Mod Op’s recent acquisitions of NY-based public relations firm Crenshaw Communications, creative agency Red Tettemer O'Connell + Partners and dPrism, a digital transformation, data and AI consultancy. “The addition of LAM Design to the Mod Op family not only diversifies our portfolio of services but also brings with it a legacy of client loyalty,” said Mod Op CEO Eric J. Bertrand.
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Warren Green & Associates, which has represented properties across Southern Africa, Central America and South East Asia for 16 years, is adding public relations to its services by partnering Trip Whisperer Agency. As an extension of Warren Green & Associates, Trip Whisperer, which was founded by veteran travel publicist Jessica Parker, will work to amplify its efforts among travel advisors and consumer audiences. The partnership will kick off in time for the industry’s annual Indaba event in South Africa May 13-16. “As tourism returns in droves, it's more important than ever that we prioritize thoughtful travel that minimizes our impact on the environment and supports the communities in the destinations we visit,” said Green.
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| Sophie Schaked |
The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism. The scholarship, which provides a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at USC Annenberg, was created to mark the agency’s 35th anniversary in 2020. Schaked’s work at the USC Annenberg Center for Public Relations has included on projects like the USC Annenberg Relevance Report and she has partnered with brands like Wasserman Music.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
