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Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design. Mod Op works with such brands as Nestlé, John Deere, ExxonMobil and Baha Mar. LAM Design’s client roster includes Duracell, Reckitt, Sanofi, Panera Bread, BIC and Church & Dwight. The LAM Design follows Mod Op’s recent acquisitions of NY-based public relations firm Crenshaw Communications, creative agency Red Tettemer O'Connell + Partners and dPrism, a digital transformation, data and AI consultancy. “The addition of LAM Design to the Mod Op family not only diversifies our portfolio of services but also brings with it a legacy of client loyalty,” said Mod Op CEO Eric J. Bertrand.
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Warren Green & Associates, which has represented properties across Southern Africa, Central America and South East Asia for 16 years, is adding public relations to its services by partnering Trip Whisperer Agency. As an extension of Warren Green & Associates, Trip Whisperer, which was founded by veteran travel publicist Jessica Parker, will work to amplify its efforts among travel advisors and consumer audiences. The partnership will kick off in time for the industry’s annual Indaba event in South Africa May 13-16. “As tourism returns in droves, it's more important than ever that we prioritize thoughtful travel that minimizes our impact on the environment and supports the communities in the destinations we visit,” said Green.
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| Sophie Schaked |
The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism. The scholarship, which provides a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at USC Annenberg, was created to mark the agency’s 35th anniversary in 2020. Schaked’s work at the USC Annenberg Center for Public Relations has included on projects like the USC Annenberg Relevance Report and she has partnered with brands like Wasserman Music.
Franco
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
