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5W Public Relations is partnering with the Ad Council to celebrate the 80th anniversary of Smokey Bear, which is the longest running PSA in US history.
Smokey’s “Only You Can Prevent Forest Fires” message that humans cause nearly nine in ten unwanted wildfires is as relevant as ever, especially in the era of parched forests.
The Ad Council, USDA Forest Service and National Association of State Foresters manage the Smokey campaign.
5W will drive home the wildfire prevention message by focusing on new partnerships and activations.
It will generate national media coverage on late-night TV, morning broadcast shows, print and online outlets in the travel, pop culture and lifestyle/consumer media.
Omnicom CEO John Wren is merging Golin and Ketchum as part of the consolidation following the takeover of Interpublic. Porter Novelli is to be folded into FleishmanHillard.
Paradox Public Relations is lining up support for Ukrainian artists via a partnership with Art Shield, a nonprofit that preserves art in conflict zones.
InnoVision Marketing Group, a San Diego-based agency, is named AOR for the inaugural Native American Heritage Festival.
Personal reflections on the challenges of expanding a successful PR agency into new markets.
Coyne Public Relations will handle the opening of the Stonewall National Monument Visitor Center in Manhattan’s Greenwich Village in a partnership with Pride Live.
