SMokey Bear

5W Public Relations is partnering with the Ad Council to celebrate the 80th anniversary of Smokey Bear, which is the longest running PSA in US history.

Smokey’s “Only You Can Prevent Forest Fires” message that humans cause nearly nine in ten unwanted wildfires is as relevant as ever, especially in the era of parched forests.

The Ad Council, USDA Forest Service and National Association of State Foresters manage the Smokey campaign.

5W will drive home the wildfire prevention message by focusing on new partnerships and activations.

It will generate national media coverage on late-night TV, morning broadcast shows, print and online outlets in the travel, pop culture and lifestyle/consumer media.