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20 Two Studio has signed on as AOR for luxury travel agency SmartFlyer and Bernardus Lodge & Spa, a 73-unit property in Carmel Valley on California’s Monterey Peninsula. For Smartflyer, 20 Two Studio will provide expert positioning and travel trend commentary/forecasting, as well as leadership profiles for COO/managing partner Erina Pindar. 20 Two Studio will be responsible for strategic positioning, creative ideation, media and influencer relations, strategic partnerships, and awards support for Bernardus Lodge & Spa, in addition to working on the celebration of the property’s 25th anniversary. Other recent additions to the agency’s roster include Rustic Pathways, which empowers students to positively impact lives and communities around the world through travel, and the Sheraton Grand Nashville Downtown.
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Cookerly PR, an Atlanta agency, is selected to provide media relations and government affairs support in North America for UK-based DS Smith, a provider of sustainable, fiber-based packaging. The agency will develop and implement strategic communications campaigns to enhance DS Smith’s position as a global leader in sustainable packaging solutions, paper products and recycling. “We chose Cookerly because they have proven their ability to think strategically in developing and executing creative communications campaigns that produce measurable results,” said DS Smith North America director of corporate affairs Ryan Rogers.
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Wireside Communications, which focuses on the consumer and B2B tech sectors, signs on as agency of record for insurtech provider Socotra. Wireside is tasked with raising the profile of the cloud-based platform, which the company says enables users to accelerate product development, reduce maintenance costs and improve customer experiences. “Together, Wireside and Socotra will develop and activate comprehensive communications campaigns designed to elevate market awareness of how cloud technology can benefit the insurance industry—and to put Socotra at the lead of that conversation in the business, technology, and trade media,” said Socotra creative director Sam Shay.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
