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20 Two Studio has signed on as AOR for luxury travel agency SmartFlyer and Bernardus Lodge & Spa, a 73-unit property in Carmel Valley on California’s Monterey Peninsula. For Smartflyer, 20 Two Studio will provide expert positioning and travel trend commentary/forecasting, as well as leadership profiles for COO/managing partner Erina Pindar. 20 Two Studio will be responsible for strategic positioning, creative ideation, media and influencer relations, strategic partnerships, and awards support for Bernardus Lodge & Spa, in addition to working on the celebration of the property’s 25th anniversary. Other recent additions to the agency’s roster include Rustic Pathways, which empowers students to positively impact lives and communities around the world through travel, and the Sheraton Grand Nashville Downtown.
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Cookerly PR, an Atlanta agency, is selected to provide media relations and government affairs support in North America for UK-based DS Smith, a provider of sustainable, fiber-based packaging. The agency will develop and implement strategic communications campaigns to enhance DS Smith’s position as a global leader in sustainable packaging solutions, paper products and recycling. “We chose Cookerly because they have proven their ability to think strategically in developing and executing creative communications campaigns that produce measurable results,” said DS Smith North America director of corporate affairs Ryan Rogers.
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Wireside Communications, which focuses on the consumer and B2B tech sectors, signs on as agency of record for insurtech provider Socotra. Wireside is tasked with raising the profile of the cloud-based platform, which the company says enables users to accelerate product development, reduce maintenance costs and improve customer experiences. “Together, Wireside and Socotra will develop and activate comprehensive communications campaigns designed to elevate market awareness of how cloud technology can benefit the insurance industry—and to put Socotra at the lead of that conversation in the business, technology, and trade media,” said Socotra creative director Sam Shay.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
