 |
20 Two Studio has signed on as AOR for luxury travel agency SmartFlyer and Bernardus Lodge & Spa, a 73-unit property in Carmel Valley on California’s Monterey Peninsula. For Smartflyer, 20 Two Studio will provide expert positioning and travel trend commentary/forecasting, as well as leadership profiles for COO/managing partner Erina Pindar. 20 Two Studio will be responsible for strategic positioning, creative ideation, media and influencer relations, strategic partnerships, and awards support for Bernardus Lodge & Spa, in addition to working on the celebration of the property’s 25th anniversary. Other recent additions to the agency’s roster include Rustic Pathways, which empowers students to positively impact lives and communities around the world through travel, and the Sheraton Grand Nashville Downtown.
 |
Cookerly PR, an Atlanta agency, is selected to provide media relations and government affairs support in North America for UK-based DS Smith, a provider of sustainable, fiber-based packaging. The agency will develop and implement strategic communications campaigns to enhance DS Smith’s position as a global leader in sustainable packaging solutions, paper products and recycling. “We chose Cookerly because they have proven their ability to think strategically in developing and executing creative communications campaigns that produce measurable results,” said DS Smith North America director of corporate affairs Ryan Rogers.
 |
Wireside Communications, which focuses on the consumer and B2B tech sectors, signs on as agency of record for insurtech provider Socotra. Wireside is tasked with raising the profile of the cloud-based platform, which the company says enables users to accelerate product development, reduce maintenance costs and improve customer experiences. “Together, Wireside and Socotra will develop and activate comprehensive communications campaigns designed to elevate market awareness of how cloud technology can benefit the insurance industry—and to put Socotra at the lead of that conversation in the business, technology, and trade media,” said Socotra creative director Sam Shay.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
