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FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy. The agency will be working closely with Playboy to develop and execute a comprehensive and proactive capital markets strategy with a full suite of investor relations services. The account will be led by FNK IR founding partners Matt Chesler and Rob Fink. PLBY Group serves consumers in four major categories: sexual wellness, style & apparel, gaming & lifestyle, and beauty & grooming. The Playboy brand drives billions of dollars in consumer spending annually across approximately 180 countries.
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5W Public Relations takes on AOR duties for Rewardown, a company that produces recycled down products used in bedding, outdoor apparel and home furnishings. With a strategic focus on earned media and award submissions, 5WPR will aim to spotlight Rewardown's approach to sustainability through consumer engagement and industry outreach, leveraging narratives that underscore Rewardown's methodology in producing recycled down. The agency will also spotlight Rewardown's capacity to supply large-scale companies with an environmentally friendly alternative. “Our growing business has a strong story to tell, and we’re thrilled that our unique approach to recycled down is being widely shared through 5W as our PR agency partner,” said Rewardown marketing executive Fiona Chou.
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Colangelo & Partners, which works with clients in the wine and spirits industry, is engaged to develop and execute a strategic and comprehensive media relations campaign for Santa Rita Estates, which includes Chilean vineyards Viña Santa Rita, Viña Carmen and Sur Andino as well as Doña Paula in Argentina. The agency’s work will focus on increasing brand awareness and press coverage for all wineries that are part of the group. "We are delighted to ally with Colangelo & Partners to enhance our image and expand our communication efforts with an agency with a distinguished track record in the wine and spirits sector,” said Santa Rita Estates corporate affairs, sustainability and tourism director Elena Carretero. Santa Rita Estates, which is a leader in developing the sustainable wine sector, sells its wines in more than 50 countries.
Walt & Company picks up Sabre, an AI-native technology company backed by one of the world's largest travel data clouds... Trevelino/Keller adds Kawneer, an American manufacturer of aluminum systems for commercial construction use... The Door, a part of Dolphin, is named agency of record for Palm Tree Crew, a multi-vertical lifestyle brand.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
