C2 Strategic Communications has been called in to represent the University of Kentucky's response to a sexual abuse lawsuit allegedly committed by its former swim and diving coach Lars Jorgensen.

The suit charges UK with “complicity and deliberate indifference” to the suit, according to a report in the Lexington Herald Leader.

Sturgill, Turner, Barker and Moloney law firm retained C2 Strategic Communications to work for the school.

Of the C2 representation, UK spokesperson Kristi Willett would only say that the firm is working in a consultation role for communications.”

Jorgensen has denied the allegations of sexual assault and harassment. He is charged with creating a "toxic, sexually hostile environment" in the swim program.

Chad Carlton founded C2 in January 2011. The firm has about 25 staffers and offices in Louisville, Lexington and Indianapolis.

Prior to launching C2, Carlton was communications director for Louisville mayor Jerry Abramson, staffer on Doe-Anderson’s PA team and political reporter for the Lexington Herald-Leader.