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Group Gordon is named public relations agency of record for the Pediatric Brain Tumor Foundation, the only national organization working across the full spectrum of childhood brain cancers. Group Gordon will work with the organization on brand awareness, messaging, content and media relations. The largest patient advocacy funder of pediatric brain tumor research, PBTF supports patients and families at every step of their brain tumor journeys. The organization joins Group Gordon’s roster of nonprofits addressing challenges in areas including health, housing, education and climate. “Our experience working with large nonprofits and a wide range of health causes will help advance PBTF’s advocacy work, grow its impact and influence, and ultimately serve the thousands of children and families nationwide facing an unimaginable brain tumor diagnosis or coping with its aftermath,” said Group Gordon chief strategy officer Andrew Jarrell.
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New Engen signs on as digital agency of record by mission-driven adventure brand Cotopaxi. The agency’s efforts will apply research-backed insights leveraging Cotopaxi’s first-party customer data, competitive analysis and media mix modeling, and audience-led creative strategies to help the company maximize spending and accurately measure engagement across the customer journey. This partnership will include paid social and search, affiliate partnerships, commerce and video/audio display. “We are impressed by New Engen’s insights, measurement, and audience-led creative strategy. Their approach will help us deepen our market impact, elevating the Cotopaxi experience and growing an audience that learns about our products and mission and joins our movement to see the world and do good,” said Cotopaxi chief brand officer Brad Hiranaga.
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Simply The Best Digital is tabbed as marketing and public relations agency for Van Kirk & Sons Pools & Spas, which has been building luxury custom pools and spas in South Florida since 1975. Simply The Best Digital will handle all aspects of digital marketing for Van Kirk & Sons, focusing on driving growth and enhancing the customer experience through targeted online campaigns. “Seeing the impressive track record of Simply The Best Digital, we're thrilled. We believe our digital outreach will soar,” said Van Kirk & Sons Pools marketing director Alec Kaplan.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
