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Group Gordon is named public relations agency of record for the Pediatric Brain Tumor Foundation, the only national organization working across the full spectrum of childhood brain cancers. Group Gordon will work with the organization on brand awareness, messaging, content and media relations. The largest patient advocacy funder of pediatric brain tumor research, PBTF supports patients and families at every step of their brain tumor journeys. The organization joins Group Gordon’s roster of nonprofits addressing challenges in areas including health, housing, education and climate. “Our experience working with large nonprofits and a wide range of health causes will help advance PBTF’s advocacy work, grow its impact and influence, and ultimately serve the thousands of children and families nationwide facing an unimaginable brain tumor diagnosis or coping with its aftermath,” said Group Gordon chief strategy officer Andrew Jarrell.
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New Engen signs on as digital agency of record by mission-driven adventure brand Cotopaxi. The agency’s efforts will apply research-backed insights leveraging Cotopaxi’s first-party customer data, competitive analysis and media mix modeling, and audience-led creative strategies to help the company maximize spending and accurately measure engagement across the customer journey. This partnership will include paid social and search, affiliate partnerships, commerce and video/audio display. “We are impressed by New Engen’s insights, measurement, and audience-led creative strategy. Their approach will help us deepen our market impact, elevating the Cotopaxi experience and growing an audience that learns about our products and mission and joins our movement to see the world and do good,” said Cotopaxi chief brand officer Brad Hiranaga.
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Simply The Best Digital is tabbed as marketing and public relations agency for Van Kirk & Sons Pools & Spas, which has been building luxury custom pools and spas in South Florida since 1975. Simply The Best Digital will handle all aspects of digital marketing for Van Kirk & Sons, focusing on driving growth and enhancing the customer experience through targeted online campaigns. “Seeing the impressive track record of Simply The Best Digital, we're thrilled. We believe our digital outreach will soar,” said Van Kirk & Sons Pools marketing director Alec Kaplan.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
