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CIIC PR signs on to position Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort as a premier destination for luxury hospitality and unique experiences in Barbados. With a focus on amplifying awareness of all that the property has to offer, CIIC’s efforts will target the U.S. and local markets through comprehensive media relations strategies. Wyndham’s debut in Barbados, the beachfront property features all new construction and is located next to the historic Sam Lord’s Castle, overlooking the Caribbean Sea. “As all-inclusive hotels continue to be a strong trend amongst travelers, we want to highlight the unique experiences and unparalleled service that set this amazing property apart,” said CIIC PR VP & partner Amy Sedeño.
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Praytell is named the US PR & influencer agency of record for the Singapore Tourism Board. The relationship kicked off this month. Praytell previously worked with STB Americas to provide digital and influencer services. Under STB’s direction, Praytell will manage US media relations, influencer relations and activations/events in service of STB’s Passion Made Possible brand and Made In Singapore campaign, which spotlights quintessentially Singapore experiences. The Singapore Tourism Board is the tourism arm under the Singapore government, with the mission of championing tourism and building the sector into a key economic driver for Singapore. “Praytell will play an important role in maintaining momentum for travel demand for Singapore from U.S. travelers, including strategies and initiatives to leverage key media, opinion leaders and influencers,” said STB Americas SVP Rachel Loh.
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Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR strategy and positioning, as well as framing a celebrity and influencer blueprint for impactful partnerships and viral opportunities. Founded in 1865 by John B. Stetson, the company has been credited with being the inventor of the cowboy hat. Current offerings include such categories as men’s and women’s clothing, fragrances, boots, belts, small leather goods, and various styles of hats. Magrino works with luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
