Wyndham Barbados

CIIC PR signs on to position Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort as a premier destination for luxury hospitality and unique experiences in Barbados. With a focus on amplifying awareness of all that the property has to offer, CIIC’s efforts will target the U.S. and local markets through comprehensive media relations strategies. Wyndham’s debut in Barbados, the beachfront property features all new construction and is located next to the historic Sam Lord’s Castle, overlooking the Caribbean Sea. “As all-inclusive hotels continue to be a strong trend amongst travelers, we want to highlight the unique experiences and unparalleled service that set this amazing property apart,” said CIIC PR VP & partner Amy Sedeño.


Praytell is named the US PR & influencer agency of record for the Singapore Tourism Board. The relationship kicked off this month. Praytell previously worked with STB Americas to provide digital and influencer services. Under STB’s direction, Praytell will manage US media relations, influencer relations and activations/events in service of STB’s Passion Made Possible brand and Made In Singapore campaign, which spotlights quintessentially Singapore experiences. The Singapore Tourism Board is the tourism arm under the Singapore government, with the mission of championing tourism and building the sector into a key economic driver for Singapore. “Praytell will play an important role in maintaining momentum for travel demand for Singapore from U.S. travelers, including strategies and initiatives to leverage key media, opinion leaders and influencers,” said STB Americas SVP Rachel Loh.


Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR strategy and positioning, as well as framing a celebrity and influencer blueprint for impactful partnerships and viral opportunities. Founded in 1865 by John B. Stetson, the company has been credited with being the inventor of the cowboy hat. Current offerings include such categories as men’s and women’s clothing, fragrances, boots, belts, small leather goods, and various styles of hats. Magrino works with luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods.