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CIIC PR signs on to position Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort as a premier destination for luxury hospitality and unique experiences in Barbados. With a focus on amplifying awareness of all that the property has to offer, CIIC’s efforts will target the U.S. and local markets through comprehensive media relations strategies. Wyndham’s debut in Barbados, the beachfront property features all new construction and is located next to the historic Sam Lord’s Castle, overlooking the Caribbean Sea. “As all-inclusive hotels continue to be a strong trend amongst travelers, we want to highlight the unique experiences and unparalleled service that set this amazing property apart,” said CIIC PR VP & partner Amy Sedeño.
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Praytell is named the US PR & influencer agency of record for the Singapore Tourism Board. The relationship kicked off this month. Praytell previously worked with STB Americas to provide digital and influencer services. Under STB’s direction, Praytell will manage US media relations, influencer relations and activations/events in service of STB’s Passion Made Possible brand and Made In Singapore campaign, which spotlights quintessentially Singapore experiences. The Singapore Tourism Board is the tourism arm under the Singapore government, with the mission of championing tourism and building the sector into a key economic driver for Singapore. “Praytell will play an important role in maintaining momentum for travel demand for Singapore from U.S. travelers, including strategies and initiatives to leverage key media, opinion leaders and influencers,” said STB Americas SVP Rachel Loh.
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Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR strategy and positioning, as well as framing a celebrity and influencer blueprint for impactful partnerships and viral opportunities. Founded in 1865 by John B. Stetson, the company has been credited with being the inventor of the cowboy hat. Current offerings include such categories as men’s and women’s clothing, fragrances, boots, belts, small leather goods, and various styles of hats. Magrino works with luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
