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Barabino & Partners, Italy’s largest corporate communications firm, joins Excellera Advisory Group, the country’s top corporate affairs advisory group. Under the terms of the deal, which will be completed by the end of May, Barabino & Partners will continue operating under the B&P brand. B&P was founded in 1985 by Luca Barabino, who will remain CEO at the firm alongside Federico Steiner, who continues as general manager. The transaction is intended to strengthen Excellera’s presence in Italy through the addition of the Genoa office of Barabino & Partners to the group’s existing ones in Milan, Rome and Treviso. Excellera is also acquiring Community, a firm that works in the reputation management sector. “The management autonomy of each brand is a key element to develop the individual companies and the Group as a whole,” said Excellera Advisory Group CEO Paolo Zanetto.
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Abel Communications launches "Expertise, Amplified," an on-demand thought leadership program designed to programmatically and strategically raise the profile of subject matter experts. The program offers thought leaders services including proactive media relations and media training, as well as assistance with award nominations, speaking engagements and content creation. It also features monthly "Hot Topics" calls with a dedicated account team, quarterly in-person strategy meetings, KPI tracking, media monitoring and customized reporting and analysis. As few as one or as many as five experts from one company or organization can take part in the program. "What's important is the execution; you can do this haphazardly or you can have a structured plan, and that's what 'Expertise, Amplified' offers," said Abel Communications CEO and president Greg Abel.
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160/90, a cultural marketing agency that is part of Endeavor, partners with social fintech platform Lumanu to introduce Integrated Creator Commerce, an offering within its creator, digital and social practice. The offering consists of three primary elements: creator sourcing, which provides access to 40,000 pre-vetted creators for identification, outreach, procurement, and payments; performance media, which will enable 160/90 and its clients to use creator assets for targeting, social ads and landing pages; and affiliate marketing. “Integrated Creator Commerce has the power to shape the future of how creators and brands work together, demonstrating how deeper, mutually beneficial relationships can deliver a stronger ROI,” said Lumanu co-founder and CEO Tony Tran. 160/90 previously worked with Lumanu for seven years to support paid efforts for the agency-run creator campaigns on behalf of the agency’s roster of clients
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
