 |
FINN Partners is named lead communications agency for Habacoa, a superyacht marina and luxury residential community development on Abaco Island in the Bahamas. FINN Partners’ luxury teams in the US and Europe will support Habacoa, which is beginning to take reservations for its slips and luxury real estate, in sharing its vision with global industry stakeholders and media as it approaches completion. Beyond its marina and resort offering, Habacoa will look to play host to leading marine conservation research and has been designed with care and responsibility to the environment of South Abaco, while providing improvements to the infrastructure, and employment opportunities for the local community. “We are delighted to partner with FINN Partners’ global luxury team as we look to invite early founding members and build thoughtful partnerships across hospitality, F&B, retail and entertainment to curate one of the world’s top luxury resort destinations,” said Habacoa developer and CEO Ra’anan Ben-Zur.
 |
Firecracker PR picks up Overland AI, a Seattle-based company that produces offroad autonomous vehicles for the defense industry. Firecracker will be Overland AI’s agency of record, providing comprehensive communications strategy for the company’s OverDrive software product. Its efforts will be targeted at the defense, technology and business media. Overland AI’s clients include the United States Marine Corps and the Defense Advanced Research Projects Agency.
 |
Relevance International is engaged as agency of record for The Urban Empowerment Center and The Ellery, two projects from New York real estate developer Taconic Partners. For The Urban Empowerment Center, a mixed-use building at 121 West 125th Street in Harlem, Relevance International’s New York office will work to introduce the building to a wider audience and highlight its diversity of uses, tenants and positive impact on its neighborhood. In addition to such retail outlets as Trader Joe’s, Target, Sephora and Pandora, the development includes a 100-percent affordable housing unit in conjunction with The New York Foundling’s supportive housing program for youth aging out of foster care. For The Ellery, a new luxury rental residential offering at 312 West 43rd Street in Manhattan, the agency will work to announce the building’s launch and provide ongoing public relations support. Relevance has also expanded its services for Tangram, a mixed-use development in Flushing, Queens, promoting new culinary, retail and entertainment offerings coming to the property.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
