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FINN Partners is named lead communications agency for Habacoa, a superyacht marina and luxury residential community development on Abaco Island in the Bahamas. FINN Partners’ luxury teams in the US and Europe will support Habacoa, which is beginning to take reservations for its slips and luxury real estate, in sharing its vision with global industry stakeholders and media as it approaches completion. Beyond its marina and resort offering, Habacoa will look to play host to leading marine conservation research and has been designed with care and responsibility to the environment of South Abaco, while providing improvements to the infrastructure, and employment opportunities for the local community. “We are delighted to partner with FINN Partners’ global luxury team as we look to invite early founding members and build thoughtful partnerships across hospitality, F&B, retail and entertainment to curate one of the world’s top luxury resort destinations,” said Habacoa developer and CEO Ra’anan Ben-Zur.
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Firecracker PR picks up Overland AI, a Seattle-based company that produces offroad autonomous vehicles for the defense industry. Firecracker will be Overland AI’s agency of record, providing comprehensive communications strategy for the company’s OverDrive software product. Its efforts will be targeted at the defense, technology and business media. Overland AI’s clients include the United States Marine Corps and the Defense Advanced Research Projects Agency.
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Relevance International is engaged as agency of record for The Urban Empowerment Center and The Ellery, two projects from New York real estate developer Taconic Partners. For The Urban Empowerment Center, a mixed-use building at 121 West 125th Street in Harlem, Relevance International’s New York office will work to introduce the building to a wider audience and highlight its diversity of uses, tenants and positive impact on its neighborhood. In addition to such retail outlets as Trader Joe’s, Target, Sephora and Pandora, the development includes a 100-percent affordable housing unit in conjunction with The New York Foundling’s supportive housing program for youth aging out of foster care. For The Ellery, a new luxury rental residential offering at 312 West 43rd Street in Manhattan, the agency will work to announce the building’s launch and provide ongoing public relations support. Relevance has also expanded its services for Tangram, a mixed-use development in Flushing, Queens, promoting new culinary, retail and entertainment offerings coming to the property.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
