Gregory FCA
(L-R) Joe Anthony, Greg Matusky, Bill Haynes

Gregory FCA acquires BackBay Communications, a specialized financial strategic communications agency with offices in Boston and London.

Gregory FCA came in at #13 on O’Dwyer’s 2024 ranking of financial PR firms, with BackBay folllwing at #14. The combined firm will create the country’s sixth largest financially focused strategic communications firm.

BackBay will continue to operate under its current name, with founder and CEO Bill Haynes leading the 27-person BackBay team as EVP and managing director. He joins Gregory FCA’s New York managing director Brittany Bevacqua and newly elevated COO Brittany Liberatore on the leadership team alongside Gregory FCA founder and CEO Greg Matusky and agency co-owner, president and head of its financial services division Joe Anthony.

The BackBay acquisition, which is Gregory FCA’s third with minority investor Copley Equity Partners, bolsters its financial expertise with a stable of public relations and content professionals that includes former journalists and analysts from the New York Times, Money, S&P Global, Celent, and American Banker.

BackBay will benefit from an expanded suite of offerings through Gregory FCA’s investor relations, creative services and digital marketing capabilities. In addition, BackBay will have access to Gregory FCA’s portfolio of AI tools.

“BackBay brings an impressive lineup of the brightest minds in strategic communications,” said Matusky. “We welcome BackBay into our verticalized practice.”

Haynes says that “the acquisition will provide enhanced career opportunities for our team members and additional value-added services for our clients, including Gregory FCA’s pioneering AI-enhanced workflows and its creative center of excellence.”