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The Bliss Group joins the CARE Corporate Council, a coalition of partners committed to using their influence and expertise in pursuit of gender equality and better business outcomes. The agency will work with the coalition to empower women and girls while developing and communicating solutions for critical issues such as climate justice and digital inclusion. Launched in 2019, the CARE Corporate Council is comprised of senior leaders from the social impact and marketing functions of companies invested in highlighting and solving some of the world’s largest issues. “The Council is looking forward to tapping the Bliss team’s deep expertise in impact and sustainability messaging as we fight for the rights and future of women and girls,” said CARE director of corporate thought leadership Sarah Moser.
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The PHA Group, a UK-based PR, digital and creative agency, launches Dig & Dig, its first international agency, which will be headquartered in Boston. Dig & Dig will offer services including organic and paid social, influencer marketing, digital PR, SEO, PPC and content marketing. It will be headed up by EVP Matt Raven, who most recently was VP and head of digital at Look Left Marrketing and VP, head of paid media Desiree Dileso, who was most recently VP, media director at PGR Media. They report to PHA’s joint group MDs Shelley Frosdick and Stuart Skinner. Dig & Dig’s programs are serviced with staff from across PHA’s offices. “Client demand for international support, as well as access to a new market, have been the driving forces behind the launch of Dig & Dig and with Boston offering many thriving sectors and a great talent pool, it is a city we are excited to now call home,” said Frosdick and Skinner.
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Gregory FCA is integrating Yoodli, an AI media and presentation coaching program, into its comprehensive suite of services. Incubated at the Allen AI Institute in Seattle, Yoodli features advanced multisensory input capabilities that coach users in both body language and messaging. It is designed to significantly enhance the effectiveness of clients during media appearances and live presentations. The program joins the more than 50 bespoke AI productivity tools that Gregory FCA has introduced so far. “Yoodli will be instrumental in our ongoing efforts to ensure our clients make the most impactful presentations across all platforms, including high-stakes environments like live TV,” said Gregory FCA CEO Greg Matusky.
Sprout Social announces enhancements to its Social Customer Care by Sprout platform... Trefoil Group merges with Brandstar... PRSA/NY launches The Big Apple Podcast to examine how NYC became the prime hub for PR people.
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Edelman opens in Lima with office headed by former Burson South American president Carolina Palacios... Marketbridge forms new consultancy by combining COMM, fama PR, Intelisent and Quarry... Prowly partners with TVEyes. 
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Atrium, a strategic communications agency, is launched by Clarity founder and former CEO Sami McCabe... Elev8 New Media has come on board as a sponsor of the National Investment Banking Association’s 150th Investment Conference, held at The Westin Beach Resort in Fort Lauderdale, FL on September 4-5... Hibu, which provides technology-enabled digital marketing solutions to small and medium-sized businesses, acquires RevLocal, a digital marketing partner to SMBs and multi-location brands across the United States.
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