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The Bliss Group joins the CARE Corporate Council, a coalition of partners committed to using their influence and expertise in pursuit of gender equality and better business outcomes. The agency will work with the coalition to empower women and girls while developing and communicating solutions for critical issues such as climate justice and digital inclusion. Launched in 2019, the CARE Corporate Council is comprised of senior leaders from the social impact and marketing functions of companies invested in highlighting and solving some of the world’s largest issues. “The Council is looking forward to tapping the Bliss team’s deep expertise in impact and sustainability messaging as we fight for the rights and future of women and girls,” said CARE director of corporate thought leadership Sarah Moser.
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The PHA Group, a UK-based PR, digital and creative agency, launches Dig & Dig, its first international agency, which will be headquartered in Boston. Dig & Dig will offer services including organic and paid social, influencer marketing, digital PR, SEO, PPC and content marketing. It will be headed up by EVP Matt Raven, who most recently was VP and head of digital at Look Left Marrketing and VP, head of paid media Desiree Dileso, who was most recently VP, media director at PGR Media. They report to PHA’s joint group MDs Shelley Frosdick and Stuart Skinner. Dig & Dig’s programs are serviced with staff from across PHA’s offices. “Client demand for international support, as well as access to a new market, have been the driving forces behind the launch of Dig & Dig and with Boston offering many thriving sectors and a great talent pool, it is a city we are excited to now call home,” said Frosdick and Skinner.
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Gregory FCA is integrating Yoodli, an AI media and presentation coaching program, into its comprehensive suite of services. Incubated at the Allen AI Institute in Seattle, Yoodli features advanced multisensory input capabilities that coach users in both body language and messaging. It is designed to significantly enhance the effectiveness of clients during media appearances and live presentations. The program joins the more than 50 bespoke AI productivity tools that Gregory FCA has introduced so far. “Yoodli will be instrumental in our ongoing efforts to ensure our clients make the most impactful presentations across all platforms, including high-stakes environments like live TV,” said Gregory FCA CEO Greg Matusky.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
