Lou Hammond Group adds the National World War II Museum to its client roster. LHG will provide public relations/corporate communications, strategic planning, branding and digital marketing for the client. Located in New Orleans, the congressionally appointed Museum tells the story of the American experience in the war, looking at why it was fought, how it was won, and what it means today through immersive and technologically advanced exhibits and experiences throughout its six-acre campus. The agency is also representing Jackson, Mississippi; Elase Medspa, which has locations in Florida, Utah and Idaho: and DistiNCtly Fayetteville (NC), the official tourism site of Cumberland County and Fayetteville, NC. LHG is headquartered in New York with offices in Atlanta, Charleston, Denver, Houston and Tampa.

Victim Services

Strategic Objectives picks up Victim Services Toronto, which provides immediate crisis response, intervention and prevention services to individuals affected by crime and sudden tragedies. The agency will develop a year-long PR program to raise awareness of Victim Services Toronto and its roster of services. The communications strategy will highlight specialized initiatives at Victim Services Toronto, including its Trauma Dog program, which offers emotional support to victims; its newly revamped Reclaim program that helps human trafficking survivors across Canada remove fraudulent and coercive debt from their records; and its Victim Crisis Response Program that supports families and individuals in the immediate aftermath of a crime and/or sudden tragedy. “We want to increase our profile and know that Strategic Objectives is the right communications partner to help us,” said Victim Services Toronto executive director Carly Kalish. “We have long admired their team for its smart approach to raising awareness for difficult and sensitive topics, especially its work to end human trafficking.”


M&C Saatchi Sport & Entertainment wins the global PR business for premium technical outdoor living solutions company Dometic. The agency will be responsible for Dometic’s consumer communications across the US, Australia and Germany, with the aim of strengthening brand awareness and positioning for Dometic on a global scale. Dometic creates products for installation in land vehicles and boats, standalone products for the outdoor market and solutions for residential and professional applications. Operating via a worldwide distribution and service network, it reaches consumers in over 100 countries. “We instantly felt a great engagement from the team and understanding of our brand, both strategically and creatively,” said Dometic Group CMO Peter Jannerö.