 |
LLYC is acquiring Colombian communication services company Dattis Comunicaciones. LLYC, which has been operating in Colombia since 2001, will acquire an initial stake of 78.69 percent in Dattis, with Dattis senior partner Andres Ortiz retaining the remaining 21.31percent. Dattis will operate as Dattis by LLYC in 2024, alongside LLYC Colombia, with Ortiz leading Dattis and Camila Gomez Pardo serving as president. Starting in 2025, under the LLYC brand, Ortiz, Gomez, and Alejandra Aljure, LLYC Colombia's current general manager, will lead the unified structure. "Colombia has always been one of our key markets in Latin America. Adding Dattis' talent, scope, and expertise to our value proposition represents a significant leap in our business vision in the country," said LLYC CEO for Latin America Juan Carlos Gozzer. Dattis has over 100 employees, serves 80 clients, and has offices in Bogotá and Medellín, with plans to expand into Peru and Ecuador.
 |
Stagwell partners with Nexxen, which has deep expertise in video and connected TV, are partnering to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, allowing advertisers to gain a deeper understanding of consumers. The partnership follows the launch of the Nexxen Data Platform, which provides an enriched ecosystem in which brands can securely and effectively input data of their choosing. The availability of automatic content recognition data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV. “Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen's proprietary identity graph and Stagwell's clean room capabilities, to effectively maximize their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner," said Stagwell chairman and CEO Mark Penn.
 |
| Julie Farin |
Mark Allen & Co. launches its Media Training Service, which will be headed by director of media relations and PEOPLE magazine veteran Julie Farin. The program, which prepares executives, spokespeople and public figures with the skills and confidence to excel in media interviews and public appearances, includes customized training, mock Interviews, crisis communications training and media landscape analysis. “Our Media Training Service, led by Julie and a team of former editors and reporters, will provide executives with the tools they need to navigate media interactions with poise and professionalism,” said Mark Allen & Co. CEO and founder Mark Pasetsky.
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
