The Israel Ministry of Tourism has signed a one-year agreement with MMGY Global to handle its PR efforts in the US.
Development Counsellors International inked a one-year $22,500 monthly retainer pact to represent the Ministry on March 26, 2023.
That contract was not renewed.
MMGY, which came in second place to DCI in last year’s tender competition, has taken over the Isreal PR duties for $20K a month, as of May 1.
The Ministry “reserves the right whenever and under whichever circumstances it sees fit, to perform PR activities by itself, or to purchase PR Services directly from another agent, at its sole and exclusive discretion,” according to the agreement.
It may extend MMGY’s contract for four additional one-year periods.
MMGY has Lauren Kaufman (MD-PR, North America); Julie Freeman (EVP, PR, Americas), and Lea Komitzky (senior account director, PR) working the Israeli account.
The firm reports to Eyal Carlin, the Ministry's North America tourism commissioner.
APCO has signed on to provide strategic communications, media relations and stakeholder engagement to promote the culture of Uzbekistan.
Corcoran Partners has agreed to perform a “turnkey political communication, public relations, and strategic advisory campaign” on behalf of Abdullah Al-Lafi, Deputy President of the Libyan Presidential Council.
BGR Government Affairs is providing lobbying and PR services in the US for the Korea Nuclear Association for International Cooperation.
Florida’s Sniper Advertising Services has an oral agreement to provide digital and social media services for Israel.
BGR Group has signed a $3M one-year contract to provide government affairs and PR services to support Tanzania.
