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Flatiron Communications LLC, New York City-based PR/digital media consultancy headed by Peter Himler, is working with Sail4th 250, the non-profit organization overseeing the capstone events for America's 250th Anniversary in NY/NJ in 2026. Fishbait Solutions and Lynch Pinnacle Group were tapped for sponsorship/donor marketing services, respectively.
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Trove Tourism Development Advisors picks up US and Canada PR duties for Tourism Malaysia, which operates under the Ministry of Tourism, Arts & Culture Malaysia. Trove will spearhead creative campaign ideation, consumer and trade media relations, influencer partnerships, digital marketing, event collaborations, and crisis communications. The effort will draw particular attention to Visit Malaysia Year in 2026, which will highlight the sustainability of the nation's tourism industry, in alignment with the United Nations Sustainable Development Goals. "We are thrilled to collaborate with Trove on this initiative. Their proven track record and innovative, digital-savvy approach align perfectly with our goals to showcase Malaysia's unique offerings to the North American audience," said Tourism Malaysia VP, Americas Akbal Setia.
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Christie & Co, a Santa Barbara, CA-based agency signs Best in the West, which offers products that incorporate New Mexico-grown chiles. The agency will implement its proprietary brand-building and conversion PR and social media technologies in an effort to increase distribution and awareness for Best in the West's new foodservice division, and CPG products. “When we set out to find a marketing agency, we knew we needed a team with proven experience in thoughtful retail and foodservice growth,” said Best in the West founder and CEO Marshall Berg. “We can't think of a better team than Christie & Co to be in our corner as we grow."
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River North Communications, a New York-based, women-owned firm, adds Deep Market Making, PressW and Inova Property to its roster of tech clients. As agency of record for the companies, River North will provide comprehensive PR, marketing and advisory services. Deep Market Making’s advanced machine-learning models simplify complex data integrations, offering real-time insights that boost the effectiveness and profitability of traders and portfolio managers. PressW, a pioneering generative AI for automated workflows, works to ensure seamless integration and significant efficiency improvements for clients. Inova Property leverages blockchain technology for private tokenizations as it acquires, renovates and sells high-end properties, focusing on short-term flips in the luxury Dubai market. “We are thrilled to collaborate with River North Communications, whose strategic PR expertise will play a crucial role in amplifying our innovative solutions to a global audience," said Deep MM CEO Nathaniel Powell.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
