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Hemsworth signs on as AOR for Corendon Hotels & Resorts and is hired to drive US public relations efforts for Global Citizen Solutions, a boutique investment migration consultancy with offices in Portugal, Hong Kong, the United Kingdom and Brazil. For Corendon Hotels & Resorts, the agency will provide comprehensive support encompassing both trade and consumer PR efforts, including overall brand-related programming and tailored property-specific campaigns for three Amsterdam-based hotels: Corendon Amsterdam Schiphol Airport, Corendon Amsterdam New-West and the College Hotel Amsterdam. Hemsworth’s work for Global Citizen Solutions will include helping support the company’s bespoke residence and citizenship solutions with PR programming around the launch of two upcoming research-based reports.
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5W Public Relations lands UCapital Fintech Group, a social networking platform that connects investors, firms and business professionals. 5WPR is tasked with leveraging its expertise in media relations to help the platform build a media footprint in the US. Available on Android, iOS, and desktop, UCapital enables users to access market news, receive live financial updates, and foster business relationships. "Their strategic approach and industry insights will play a pivotal role in expanding our reach and establishing UCapital as a leading force in the fintech industry," said UCapital Fintech Group CEO Gianmaria Feleppa.
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William Mills Agency, which focuses on clients in the financial technology sector, is engaged to lead the industry public relations program for Pulsate, a Dublin, Ireland-based company that provides mobile-first engagement solutions for credit unions and community banks. “We partnered with William Mills Agency based on their deep industry expertise and proven ability to increase Pulsate’s industry presence through consistent, thoughtful communications,” said Pulsate CEO Sarah Martin. “They truly understand the issues that are affecting financial institutions, as well as our unique business needs, and how to clearly convey our strategic value proposition to the media and influencers who serve our industry.”
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
