Christian Bauman
Christian Bauman

imre hires former H4B Chelsea president & CCO Christian Bauman as chief creative officer. Bauman has also held executive creative positions at Saatchi & Saatchi, CDM and LM&P. As a creative director, he has spearheaded campaigns and launch strategies for US and global clients including Pfizer, Sanofi, Novartis, Alcon and Astellas. Bauman is also the author of three novels, a former regular contributor to NPR’s All Things Considered, and a frequent teacher of workshops in creativity and creative writing. At imre, Bauman will play a key role in ensuring the firm’s position as a distinct choice for agency-of-record assignments in healthcare and work to drive its long-term vision for the future. “Christian has an incredible portfolio of work including campaigns for some of the biggest brand launches of the past 20 years,” said imre president Anna Kotis. “As we continue to add new AOR relationships within biopharma, Christian's experience will further support our transition and growth as a brand engagement healthcare agency."

Pizza Hut
Kalen Thornton,
Melissa Friebe

Pizza Hut is bringing on Kalen Thornton, who most recently served as VP of sports and entertainment marketing for PepsiCo North America, as global chief brand officer, effective June 10. It has also appointed Taco Bell chief brand strategy officer, Melissa Friebe chief marketing officer, US. (Taco Bell and Pizza Hut are both part of Yum! Brands.) Before coming to PepsiCo in 2021, Thornton was at Nike, where he served in posts including North America VP men’s brand management. In his new post, he will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories. Friebe will lead all aspects of marketing for the brand's U.S. business. "With a strong record of building celebrated global brands, Kalen is the right leader to help us connect a new generation through the joy of pizza,” said Pizza Hut CEO Aaron Powell in a statement. “I'm confident that Kalen and Melissa will do great things in their new roles."

Aaron Lober
Aaron Lober

CADDi, a manufacturing solutions provider, appoints Aaron Lober as VP of marketing. Most recently, Lober was head of marketing at incident management platform Blameless. Before that he was a senior product marketing manager at Procore, where he launched the company's first data and analytics product, Procore Analytics, in 2020. At CADDi, Lober will spearhead strategic marketing initiatives aimed at propelling the company's growth and advancing digital transformation in manufacturing. “Aaron's appointment underscores our commitment to assembling a top-tier team," said CADDi CEO and co-founder Yushiro Kato.