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Rubenstein Public Relations adds Sabanto Inc., a tech company that blends artificial intelligence with agricultural expertise to create a sustainable, labor-independent farming ecosystem. RPR will aim to elevate Sabanto’s solutions and leadership within the Ag-Tech community. Rubenstein Public Relations will develop and execute a comprehensive public relations strategy to promote the adoption of Sabanto’s innovative technologies and highlight their expansion into key markets. The campaign will focus on media engagement, thought leadership, and the digital amplification of Sabanto’s brand presence. This partnership marks the continued expansion of RPR’s roster into the innovative technology sector, serving clients in categories including artificial intelligence, clean energy, biotech, spatial web, and more.
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Magrino adds Danish brand Stauning Whisky, alcohol-free sparkling beverage TÖST and barware brand Cocktail Kingdom to its food & beverage roster. The agency is tasked with highlighting the distinctive specialties of each brand, leading overall PR strategy along with event and partnership consultation for amplified awareness plays. Since 2005, Stauning has produced grain-to-glass Danish whisky from rye and barley grown near its distillery on the west coast of Denmark. TÖST Beverages, a leader in the alcohol-free sparkling-beverage category, is currently available in two different flavors: TÖST (white tea, cranberry, and ginger) and TÖST Rosé (white tea, elderberry, and ginger). Cocktail Kingdom manufactures and distributes professional barware that incorporates historical cues, contemporary designs and commercial durability.
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Allied Sports, an agency specializing in sports sponsorship, signs on as official agency of record for Lega Series A USA, the Italian soccer League's North American team headquartered in New York City. Allied Sports will lead commercial strategy and sales efforts to help maximize corporate partnership revenue, grow the League's domestic fanbase, and align with like-minded brands. Serie A includes 20 Italian clubs, including five that have American owners – Atalanta B.C., Fiorentina, Genoa, AC Milan and Roma. "In Allied Sports, we have a partner that shares our vision on how we can bring brands closer to our 30 million fans in North America," said Andy Mitchell, Lega Serie A's North America CEO.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
