 |
While public affairs pros find a growing number of hurdles facing them as they move further into the 2024 election season, they see one source that might be able to make things easier: artificial intelligence.
That’s the conclusion reached by the “2024 State of Government Affairs Survey” recently released by Quorum, a public affairs software company.
The biggest challenge, according to the 225 public affairs pros surveyed by the company between Feb. 29 and March 24, is simply getting the attention of lawmakers and other decision makers, a problem cited by 35 percent of respondents. Coming close behind is a problem that leaves the door wide open for an AI-influenced solution: lack of staff (33 percent).
The staffing squeeze appears to be hitting nonprofits the hardest, with 47 percent of those respondents calling it their biggest hurdle, as opposed to just 27 percent for respondents from companies.
 |
But nonprofits are also proving to be more hesitant to use AI. Overall, 36 percent of respondents say they have already jumped on the AI bandwagon, a number that slides to 30 percent for nonprofits. Agencies and consultants are more enthusiastic, accounting for 60 percent of those currently using AI.
The organizations using AI say they are employing it for such tasks as analyzing bills, drafting messages, conducting research and parsing data—as well as to ease the workload of their staffs.
Interest among those who have not incorporated AI into their workflows is strong, however. More than three quarters (77 percent) of respondents who said they are not already using AI indicated that they were open to using it “once they learn more and get their questions answered.” The 23 percent saying they were not open to using AI cited such reasons as the difficulty of implementing it, they didn’t see a clear role for it, or they were just fundamentally opposed to artificial intelligence.
The survey also looked at how political polarization has affected the difficulty of lobbying and advocacy work. Almost two-thirds of respondents (64 percent) felt that political polarization has already made their difficult, and 51 percent said they anticipated their work becoming even more difficult in the period running up to the election.
Surprisingly, 14 percent of respondent actually think that polarization is making public affairs pros’ job less difficult. The survey authors find one possible reason for that: “People are sometimes easier to motivate in a polarized environment where they can be triggered.”
Even though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.
While PR pitches play a major role in shaping what stories journalists cover, Muck Rack’s “State of Journalism 2026” report says that there are several ways PR pros could improve the chance of their pitches making it on to a media platform.
Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever. 
The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
