 |
Nvidia has awarded its domestic consumer business to Hopscotch USA, which is based in Los Angeles, after a competitive review.
The work covers GeForce RTX products and technologies (DLSS, Reflex), GeForce Now and Nvidia Studio.
Laura Crompton, Hopscotch’s business director, said the firm looks forward to telling “Nvidia’s unique stories to a broadening range of media and influencers.”
Nvidia was looking for a firm to help it reach gamers and creators for its GeForce RTX GPUs, which are crucial to gaming, creating and AI, according to Ben Berraondo, GeForce’s director of global PR.
Nvidia CEO Jensen Huang on May 21 reported that Q1 sales soared 262 percent to $26B, while net income surged 628 percent to $14.9B.
France-based Hopscotch has more than 800 staffers. The Euronext Growth Paris-listed firm generated $270M in revenues during the past year.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
