 |
Viewstream, a B2B marketing agency for high-tech companies, rebrands as Kadiko. The new name, which originates from Greece's Arkadiko Bridge—one of the oldest bridges in the world still standing and in use today—is intended to reflect the company’s goal of “building the bridge to what’s next for growth-oriented businesses.” As part of the change, the agency has brought on former Real Chemistry chief creative officer Paulo Simas as a managing partner to elevate its creative and strategic capabilities for healthcare clients. “We’re stepping forward into a new era in business, brand, and experience design at Kadiko—our years of experience with hundreds of leading healthcare brands can help transform our clients’ business,” said Simas.
 |
BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, are combining their specialty technology communications agencies Axicom and Brazil-based Ideal, also effective July 1. Ideal’s business in Brazil will rebrand as Ideal Axicom, while its business in Mexico will be renamed Axicom. Following the merger, Axicom’s global network will span the United Kingdom, France, Germany, the Netherlands, Italy, Spain, Sweden, Brazil, Mexico and the U.S. “Coming together will be a force multiplier for Axicom with new talent and services in critical emerging innovation hubs in Mexico and Brazil,” said BCW Group global CEO Corey deBrowa. “Ideal has been a strong performer and is highly regarded for the integrated communications expertise it brings to technology clients,” said AnnaMaria DeSalva, chairman and CEO of Hill & Knowlton, who will become Chairman of Burson upon completion of the merger. Ideal, which was created in 2007 by journalists Ricardo Cesar and Eduardo Vieira, was acquired by Hill & Knowlton in 2015.
 |
Milk & Honey, a B Corp PR agency, launches NU, a technology division. The division will concentrate internal agency expertise and external specialist know-how to support hybrid human/AI technology adoption. It is tasked with steering Milk & Honey’s integrated new technology offering, delivering internal and client training and creating strategic partnerships to extend and augment the agency’s communications services. NU will be led by Sanjiv Winayak as head of AI. He will report into Milk & Honey Germany CEO, Manuel Hüttl, who will oversee the division. “NU has been chosen to reflect Milk & Honey’s belief in a hybrid human/AI future,” said Winayak. “It’s a future where technology aids and enhances human capabilities—rather than replaces them.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
