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| Rachel Swanson |
French/West/Vaughan rehires Rachel Swanson back to the firm as SVP of integrated marketing services. Swanson was most recently VP of key accounts at TriMark Digital. She previously served at FWV as an SVP from 2018-2021 and a group account director from 2012-2015, in addition to having worked as VP of marketing at Variety Wholesalers and group director at The Zimmerman Agency. Swanson has worked with brands across such sectors as home improvement, apparel, travel/lifestyle, data/tech, spirits and QSR. In her new post, she will support a wide range of agency accounts. FWV has also hired Mabry Williams as a group account director; named Corey Adams, a former creative producer at the firm, as creative project manager; and promoted Megan Calderone to VP of social, influencer & experiential marketing. FWV employs more than 140 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles and Detroit offices.
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| Lynn Girotto |
Qualtrics, an experience management company, hires Lynn Girotto as CMO. Girotto comes to Qualitrics from Vimeo, where as CMO, she led a shift in the video platform’s strategy toward enterprise customers and applications. She previously served in senior marketing roles at Microsoft, Starbucks, Tableau and Getty Images. At Qualtrics, Girotto will lead the company’s global marketing organization, including brand, communications, demand generation, field marketing, product marketing, and pricing and packaging. “Lynn’s strategic approach and background with some of the world’s most incredible, fast-growing consumer and enterprise brands makes her the perfect addition to the Qualtrics leadership,” said Qualtrics president and COO Brian Stucki.
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| Rachel Krauss Weise |
Bastion names Rachel Krauss Weise president of its research and insights division. Weise was previously president, insights & strategy at Vault AI. She has also served as SVP and general manager for franchise & content strategy at MarketCast. In her new role, Weise will lead the division's efforts in providing comprehensive research, data-driven insights, and strategic guidance to clients across diverse industries. "Rachel's proven track record in leveraging data and insights to inform strategic decision-making will be instrumental in enhancing our offerings and delivering exceptional value to our clients," said Bastin CEO Dax Cornelius.
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on 
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
